Beneath the Brand | A Blog for Leading Marketers

CATEGORY: Websites

The Internet's 10 'Ugliest' Websites May 25th, 2016 by Fast Company on Digital Pivot
	Craigslist is one of the ugliest websites on the Internet. The home page is an indistinct wall of links and text, the site is tough to navigate, the postings are cluttered, and the design has barely changed in the past 15 years. At a time when websites are competing to offer the best digital experiences, Craigslist is the pinnacle of user unfriendliness. And that's exactly...

Are Chatbots Really The Future Of Web Design? May 2nd, 2016 by Fast Company on Digital Pivot
	Adrian Zumbrunnen was terrified of what conversational interfaces meant for him as a UX designer. "The conversational interface is scary," he says. "Will I still have a place in this industry when pushing pixels around is no longer the thing that designers do?" So Zumbrunnen decided to confront his fear head on. He redesigned his personal website so that it ran off a Quartz-style chatbot.

Yelp Finally Shuts Down Yelper Rating Her Dates February 10th, 2016 by Stuart Heater on Digital Pivot
	We've all heard of Yelp, the popular review site for places like restaurants and nightclubs. What about reviewing your dates? What if the review you gave an establishment had nothing to do with how great the food was or how great the ambiance might have been, but instead how your date was? When I say “date,” I mean the person you are out with, not the experience.

Doing the Web Better: An Interview with Erin Commarato January 21st, 2016 by Mike Bush on Flack Me
	PR folks are doing the Internet wrong. So says Erin Commarato, Chief Creative Technologist at Theory Digital Group, a web design and development firm that aims to help PR people and firms be more effective online for their clients. I met Erin at a terrific PR Innovators MeetUp in NYC, and, to be fair, Erin didn’t exactly say PR folks are “doing it wrong.” She more intimated that there are things PR people can be doing better. The following is an e-mail exchange she and I had regarding how her company...

Hudson Bay Buys Very Cool Brand — Gilt January 8th, 2016 by Cindy Wendland on Beneath the Brand
	Hudson Bay, which owns Lord & Taylor, Saks Fifth Avenue, and Saks Off Fifth, just made a deal to acquire flash site Gilt. Gilt offers 70% off of designer brands and insider access. Hudson Bay made this move to compete with Nordstrom’s acquisition of Haute Look. Affluent Millennials are the people who primarily shop on Gilt. This is a good market segment to have. They have money...

Brand Intern
Virginia Tourism Corporation
Richmond, Virginia

Analyst, Insights + Analytics
Landor Associates
New York, New York

Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts

Copywriter
Vladimir Jones
Denver, Colorado

Digital Marketing Specialist
University of North Carolina at Greensboro
Greensboro, North Carolina

Category Merchandising Manager, ecommerce
Keurig Dr Pepper
Burlington, Massachusetts

Manager, Youth & Community Marketing
New York Road Runner
New York, New York

Freelance Producer
MCD Partners
Chicago, Illinois

Digital Marketing and Website Manager
Emmanuel College
Boston, Massachusetts

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