Beneath the Brand | A Blog for Leading Marketers

CATEGORY: Television

Netflix is Rapidly Taking Over the Emmys July 14th, 2017 by The Verge on Digital Pivot
	This year’s Emmy nominations are out, and one thing is abundantly clear: Netflix is now an entertainment powerhouse, close on the heels of HBO. The company nabbed a record 93 nominations for its original streaming content, nearly double what it earned last year, and just 17 shy of HBO’s eye-popping 110. While House of Cards...

In the Age of Streaming TV, Who Needs Title Sequences? July 6th, 2017 by The Verge on Digital Pivot
	Until Tony Soprano took viewers on a strange journey over the New Jersey Turnpike for the very first time in 1999, television title sequences were mostly straightforward affairs. There was an establishing shot: a barrel wave off the coast of Hawaii, or choppers carrying wounded vets over a mountain in Korea.

Uber, Netflix and the Rise of On-Demand Applications March 27th, 2017 by Forbes on Beneath the Brand
	Disruption. That’s a catchword you’ve probably been hearing a lot of these last few days. But what are they disrupting? And why does it need to be disrupted? The first answer, is the market. The second answer, well, that’s more complicated. Allow me to explain anyway. Back in the pre-Netflix era, when ridiculously expensive...

BuzzFeed Bets Big on Original Shows for Platforms March 17th, 2017 by Digiday on Beneath the Brand
	Last Sunday, BuzzFeed launched the second season of its food-centric web series “Worth It” on Facebook and YouTube. The show features a trio of hosts testing out food at three different price points — affordable, middle-tier and luxury — and grading which of the items was most worth its price.

Don Draper's 'Pass the Heinz' Ad Will Finally Come to Life in a Ketchup Campaign March 15th, 2017 by The Drum on Beyond Madison Avenue
	The real and fictional worlds of advertising are poised to collide for Heinz's latest campaign which is centred around a concept created by Mad Men character Don Draper. The brand announced yesterday (13 March) that it "tapped" Sterling Cooper Draper Price, the fictional agency from the AMC drama...

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