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CATEGORY: Print
Print Is Still the Most Trusted Type of Ad
January 11th, 2017 by Contently on Digital Pivot
Some people claim print is dying. As a journalist, I don’t really like these people, even if they may be right. So it was comforting to find out that consumers still value print, at least when it comes to one crucial metric. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. Given the digital media boom of the past decade, the results are surprising. TV and print continue to lose ad share at the expense of digital, yet both traditional platforms maintain higher levels of trust compared to their online counterparts.

When Your Brand Puts Its Clothes On
October 14th, 2015 by Cindy Wendland on Beneath the Brand
Playboy just announced that their magazine will no longer feature nude pictures. Their website banned nude photos a year ago, and now the U.S. print version follows suit. Playboy feels there are far more explicit photos available for free online, so in a sign of changing with the times, their models will be clothed. Readers claimed they read the magazine for the articles...
A Newspaper’s Survival – Blowin’ in the Post-Katrina Wind
August 28th, 2015 by Doug Bedell on Flack Me
Ten years after Hurricane Katrina, Paul Farhi, The Washington Post’s media reporter, provides a lengthy discussion of whether Advance Publications made the right move nearly three years ago when it made its website, NOLA.com, the lead factor in distributing the New Orleans Times-Picayune. The print edition was reduced to three days a week...
Fastly Zips News Right Along
July 17th, 2015 by Doug Bedell on Flack Me
PR people don’t have an exactly enviable environment to work in these days, it seems. Before they can blink their eyes, or send an e-mail, there’s a new news setting before them. Witness Fastly – “the technology that empowers real-time journalism.” Take a deep breath and read on…
Fear Not the Feedback
May 26th, 2015 by Mona Sabbah on Beyond Madison Avenue
As creatives, we put ourselves out there every day. From feedback to criticism to having to make something pop a little more, it’s draining. But you and I know it’s part of the process. Without revisions and changes, the work can’t be approved. Without approval, there’s no publication, and without proof you have no portfolio. So how do you deal with feedback? Prepare for it; make peace with the fact that it’s part of working in advertising. Don’t take it personally and allow time for the back-and-forth dance you’ll have with the client.
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