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CATEGORY: Outdoor
All the World’s an Ad, and All the Men and Women merely Payers; What was your ad spend this year?
November 8th, 2019 by Brian Keller on Beyond Madison Avenue
Today's advertising world is a varied and expanding universe of incredible opportunities, and the Internet has expanded the ways for creative people to make a living by constructing all kinds of content over a variety of outlets. This is great news if you're smart, you can ditch your job as a professional football player, nurse, astronaut, dictator or influencer or even thought-leader and just lie around the house all day in a torn-up tee shirt and underwear, watching Sponge Bob reruns, while creating an enormous income. Well, we decided to give this Internet content stuff a try, or maybe something better or not.

Edelman Sides With Blue Skies
September 17th, 2015 by Doug Bedell on Flack Me
Edelman is making its position on accepting environmentally sensitive clients clear: It’s not accepting coal producers or groups that deny climate change is occurring. The world’s largest public relations company has thus drawn a line in the threatened blue sky. Cheers!
Are Naked Crackers Sad?
July 30th, 2015 by Cindy Wendland on Beneath the Brand
We just saw the billboard “Naked Crackers are Sad.” We love personification and how it makes ordinary things come to life — crackers. Those things can have emotions once they are “living” — being sad. We never realized that crackers were sad without cheese, but that makes sense. Eatwisconsincheese.com, the website for the Wisconsin Cheese and Dairy Board, will provide lots of ideas to make those crackers happy. We come from a family that loves cheese and loves Wisconsin. Our great-grandmother came over from Switzerland to meet her husband and help him make cheese.
Springtime in the Rockies – Heralding a Biking, Hiking Summer
June 8th, 2015 by Doug Bedell on Flack Me
The Colorado ski resorts are using effective PR to let people know that the Rocky Mountains are a summer destination, too, not only a mecca of winter skiing. When you’ve got assets like the Rockies, it certainly makes sense to invite visitors and users all year round, not only skiers in winter...
Capture Your Share of the Big DIY Market
March 19th, 2015 by Cindy Wendland on Beneath the Brand
When you have a home project to complete, you have two choices. 1. You can hire a professional to do it. 2. You can do it yourself (DIY). There have always been “handy” people who wanted and liked to do the projects themselves. When the economy tanked, more people became do-it-yourselfers and the market has stayed strong.
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