Beneath the Brand | A Blog for Leading Marketers

CATEGORY: New Media

Thiel-Gawker Fight Raises Concerns About Press Freedom May 27th, 2016 by New York Times on Digital Pivot
	The story of Gawker versus Hulk Hogan — or, perhaps more accurately, Peter Thiel — has some asking whether press freedom in the United States is in peril if a scorned billionaire can help deliver a crippling blow to a media company. But since Mr. Thiel spoke to The New York Times on Wednesday about his reasons...

3 Startups Keeping the Media Alive May 11th, 2016 by Mike Bush on Flack Me
	Sure, it may feel like a bit from a Monty Python movie, but the reality surrounding the so-called “death of the media” is maybe not as bleak as one might be persuaded to believe. Slowly but surely, we are seeing a variety of new media business models start to trickle out, with companies like Blendle, Texture, and AdBlock Plus (really!) finding ways to help the media monetize its content.

8 Great Marketing Books April 13th, 2016 by Jeannine Wheeler on Flack Me
	Marketing consultant and entrepreneur Lon Safko just came out with a new book and — to my great surprise — it had nothing to do with digital marketing, social media, or business. It’s actually a Western historical fiction novel called Massacre! The Secret of the Lost Dutchman. But it did remind me of some of my favorite books on marketing, PR, and advertising, including one by Lon. Here are eight of the best. Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization by Olivier Blanchard

7 Types of Blogs: Which One is Right For Your Company? January 28th, 2016 by Jeannine Wheeler on Flack Me
	Is your company or organization thinking of starting a blog? The work is hard, the pace is relentless, and the pitfalls are many; but the rewards are great. Once committed to the challenge, however, what kind of blog is best to ensure success? According to best-selling author, speaker, and online marketing consultant...

‘Daddy Long Legs’ Scored With Internet Viewers December 23rd, 2015 by Doug Bedell on Flack Me
	My wife and I were among the 150,000 people who Mark Kennedy, AP’s Drama Writer, reports watched the December 10 live-streaming of the off-Broadway musical “Daddy Long Legs” via the Internet. We thought it was wonderful, as did many others, and now, no surprise, comes confirmation that the show’s producer was indeed excited by the response.

Analyst, Insights + Analytics
Landor Associates
New York, New York

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Landor Associates
New York, New York

client manager
Landor Associates
San Francisco, California

Senior Strategist
Landor Associates
Chicago, Illinois

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Virginia Economic Development Partnership
Richmond, Virginia

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Aptive Resources
Alexandria, Virginia

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Vladimir Jones
Denver, Colorado

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Vladimir Jones
Denver, Colorado

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Alamo Colleges District
San Antonio, Texas

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Cottonwood Management
Los Angeles, California

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