CATEGORY: Missed-the-Mark Marketing
|Is Your Newsletter Effective?
February 11th, 2016 by Justine Huffman on Beneath the Brand
||Now that social media is a part your company’s branding, is your newsletter effective?
If your audience is getting most, or everything, they need to know about your business offerings from the official website and social media spots, then probably not.
In order to determine if your newsletter is newsworthy, consider the following:
All text and no imagery? Boring!
|Words Reporters, and the Rest of Us, Hate
February 9th, 2016 by Doug Bedell on Flack Me
||PR people, be advised of this list of words or expressions that reporters and the rest of us, hate to encounter. Don’t use them, Noreen Seebacher, chief editor of SMG/CMSWire in Savannah, GA, counsels. What’s wrong with empower, reach out, de-layer and curate? They started out okay, but have gained a pretentious ring with overuse. Try to launch some new ones in their place!
|The Ted Cruz Campaign’s Marketing Blunders
February 1st, 2016 by Cindy Wendland on Beneath the Brand
||Ted Cruz is a junior senator from Texas. He is a Republican candidate for President in the 2016 election. He just made a major marketing blunder in his campaign. He sent an election violation mailer to the people of Iowa calling out their voting violations. How much will it hurt his campaign?
We can’t seem to stop comparisons.
|Identical Packaging Is Not Cool
January 12th, 2016 by Justine Huffman on Beneath the Brand
||All companies are not created equally, so their branding should contrast with others in their field.
Given the number of similar products sold by different vendors (e.g., Coke’s classic pop and Pepsi’s original soft drink), businesses must make every effort to distinguish their line of products and/or services from the competition.
SheaMoisture and Nubian Heritage didn’t get the memo.
Both enterprises used nearly identical packaging labels for their African black soap body washes.
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