Beneath the Brand | A Blog for Leading Marketers

CATEGORY: Digital Media

Airbnb Debuts A Toolkit For Inclusive Design August 4th, 2017 by Fast Company on Digital Pivot
	Earlier this summer, Airbnb paired up with the media startup News Deeply on an installation called Shadow to Light for San Francisco Design Week. Guided by the festival’s theme, “Question Everything,” the two companies wanted to create a piece that would challenge visitors’ viewpoints and ask them to recognize implicit biases.

Even Ikea is Studying AI Now May 2nd, 2017 by Fast Company on Digital Pivot
	Ikea makes furniture and household goods, not technology. And yet, the Swedish company’s external innovation lab, Space10, is launching a global survey meant to gauge people’s thoughts about artificial intelligence. Central to the survey’s mission is helping Space10 and Ikea understand what form consumers want AI to take.

How Peer-to-Peer Payment Pioneer Venmo Grew Up and Got Serious April 27th, 2017 by Fast Company on Digital Pivot
	It started with a simple dare: All Mike Linshi had to do was buy a certain shirt from a store nearby and wear it. The bet was offered up in the easy evening hours after a music and innovation festival in Brooklyn two years ago. There was just something so funny about the thought of Linshi in that particular shirt that Iqram Magdon-Ismail and Andrew Kortina, cofounders of the New York–based peer-to-peer payment app Venmo, bet their colleague $50,000 he wouldn’t wear it. The sum was set high...

Relax, Your Smartphone Probably Isn't Destroying Your Relationships February 20th, 2017 by Fast Company on Digital Pivot
	In a 2011 study at Stanford University, researchers asked a group of girls ages 8 to 12 by to surf the internet for up to five hours, then share how happy and socially comfortable they felt. The results weren’t encouraging. The more time the girls spent online, the less content and at ease in social settings they became...

4 Hard Truths I Learned Covering Marketing This Year December 22nd, 2016 by Contently on Digital Pivot
	When you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. You look at ads and say, “What the hell were they thinking?” to your friend who couldn’t care less. You see a post from a brand you’ve never even heard of and think, “Wow, that’s genius.”

Digital Coordinator
Vladimir Jones
Denver, Colorado

Director of Digital and Data
Vladimir Jones
Denver, Colorado

Visual Content Creator
Alamo Colleges District
San Antonio, Texas

Marketing Associate
Cottonwood Management
Los Angeles, California

Sr. Graphic Designer
Sezzle
Minneapolis, Minnesota

Manager, Graphic Media Services
Virginia Economic Development Partnership
Richmond, Virginia

Administrative Coordinator
CUNY Hunter College
New York, New York

Sustainability Assistant Design Developmen...
Axis Construction Mgmt., LLC.
Norristown, Pennsylvania

Senior.net Full Stack Developer
American Nurses Association
Silver Spring, Maryland

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