Beneath the Brand | A Blog for Leading Marketers

CATEGORY: Digital Media

All the World’s an Ad, and All the Men and Women merely Payers; What was your ad spend this year? November 8th, 2019 by Brian Keller on Beyond Madison Avenue
	Today's advertising world is a varied and expanding universe of incredible opportunities, and the Internet has expanded the ways for creative people to make a living by constructing all kinds of content over a variety of outlets. This is great news if you're smart, you can ditch your job as a professional football player, nurse, astronaut, dictator or influencer or even thought-leader and just lie around the house all day in a torn-up tee shirt and underwear, watching Sponge Bob reruns, while creating an enormous income. Well, we decided to give this Internet content stuff a try, or maybe something better or not.

Airbnb Debuts A Toolkit For Inclusive Design August 4th, 2017 by Fast Company on Digital Pivot
	Earlier this summer, Airbnb paired up with the media startup News Deeply on an installation called Shadow to Light for San Francisco Design Week. Guided by the festival’s theme, “Question Everything,” the two companies wanted to create a piece that would challenge visitors’ viewpoints and ask them to recognize implicit biases.

Even Ikea is Studying AI Now May 2nd, 2017 by Fast Company on Digital Pivot
	Ikea makes furniture and household goods, not technology. And yet, the Swedish company’s external innovation lab, Space10, is launching a global survey meant to gauge people’s thoughts about artificial intelligence. Central to the survey’s mission is helping Space10 and Ikea understand what form consumers want AI to take.

How Peer-to-Peer Payment Pioneer Venmo Grew Up and Got Serious April 27th, 2017 by Fast Company on Digital Pivot
	It started with a simple dare: All Mike Linshi had to do was buy a certain shirt from a store nearby and wear it. The bet was offered up in the easy evening hours after a music and innovation festival in Brooklyn two years ago. There was just something so funny about the thought of Linshi in that particular shirt that Iqram Magdon-Ismail and Andrew Kortina, cofounders of the New York–based peer-to-peer payment app Venmo, bet their colleague $50,000 he wouldn’t wear it. The sum was set high...

Relax, Your Smartphone Probably Isn't Destroying Your Relationships February 20th, 2017 by Fast Company on Digital Pivot
	In a 2011 study at Stanford University, researchers asked a group of girls ages 8 to 12 by to surf the internet for up to five hours, then share how happy and socially comfortable they felt. The results weren’t encouraging. The more time the girls spent online, the less content and at ease in social settings they became...

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Virginia Tourism Corporation
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