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Masterful Elements from Master Chef
September 16th, 2014 by Cindy Wendland
Our kids DVR Master Chef, so we end up watching it as a family. In addition, a local 19-year-old made the show, so our interest was piqued and we tuned in to see how he would do. As a result, we all became quite enamored with the show and watched each episode. As the competition narrowed down to only three people, Master Chef stepped it up and displayed a masterful marketing technique.

City of Burlington, Vermont Shines Green
September 15th, 2014 by Cindy Wendland
Burlington, Vermont is a city of 42,000 people just 45 miles south of the Canadian border; a city is as strong as its people, its business, and it tourism. Burlington markets itself as a vibrant, entrepreneurial city. Burlington markets itself as a city with a great quality of life; historic, yet modern and hip.
Smartphones & Smartwatches: Apple’s Branding The Future
September 12th, 2014 by Emory Brown
Revolution and evolution have been the ideals of Apple since the beginning. These very ideals have driven the teams at Apple to create some the world’s finest technology, which has shaped and changed culture. As we know, with each generation of innovation, Apple gets better and better. Now they are moving — from pods, pads, TVs, and phones into smartwatches. When you think back to all the characters we’ve seen in movies, like James Bond and the classic television show's superhero Maxwell Smart, they had watches that can work wonders.
Minecraft Moving in with Microsoft?
September 12th, 2014 by Cindy Wendland
What’s all the fuss about Microsoft buying Minecraft? Minecraft is a game and cultural phenomenon whose developer, Mojang, has not always had good things to say about Microsoft. Yet now it appears they might be joining forces, and if that happens, Mojang says he will not be staying on.
Acura’s New TLX Launch Is That Kind of Thrill
September 11th, 2014 by Cindy Wendland
Facebook advertising is on the rise with Facebook Q2 advertising revenue topping $2.7 billion. Automotive manufacturer Acura contributed to that large number. Today’s Facebook post had an Acura commercial for their new TLX that was worth watching.
Are Personal Brands Above the Law?
September 10th, 2014 by Cindy Wendland
It sometimes seems that no matter what personal brands do, the public and the market continue to love them. At least the public does have some boundaries. In the case of Ray Rice, he may not be forgiven. Ray Rice had it all. He had a terrific position on the Baltimore Ravens football team. He had multiple endorsements from Nike, EA Sports, and others.
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