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Patrón is Mixing E-Commerce and AR
December 18th, 2017 by Digiday
When Apple opened up ARKit to developers in September, Patrón Tequila was one of the first brands to debut its own AR app created with the new tech.

Disney's Tricky Marketing for 'Star Wars: The Last Jedi'
December 14th, 2017 by Adweek
When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies.
Inside Barbie’s Fight to Stay Relevant
December 12th, 2017 by Fast Company
Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents?
Columbia's ‘Empire Strikes Back’ Jackets Sold Out in Minutes
December 11th, 2017 by Adweek
Designed to “keep you warmer than a tauntaun,” the three jackets were based on those worn on the icy planet of Hoth by protagonists Luke, Leia and Han. And sold out in one day.
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