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Marketing Intersection of Technology and Big Problems
August 19th, 2014 by Cindy Wendland
Dean Kamen the “Segway Guy” recently talked with Katie Couric about one of his company’s latest inventions, the “Luke” arm. The Six Million Dollar Man was the first time we thought about man and machine together in a body. In Star Wars after Luke lost his arm, it was replaced with a bionic arm. Amazingly that technology is now real-world thanks to Kamen.

Shampoo Makers Get Ready to Reinvent Your Brand!
August 18th, 2014 by Cindy Wendland
We used to use Suave shampoo growing up. Once we were old enough to choose our hairstyle at the stylist, we ventured into “better” shampoos and used Nexxus Humectress. From there. we tried all kinds of high-end shampoos and styling products. Once we became parents and adopted a holistic lifestyle, we were interested in shampoos that were sodium laurel sulfate free. (We didn’t want all those chemicals in our environment.)
JetSmarter: An App That Makes Private Jet Rentals a Breeze
August 15th, 2014 by Emory Brown
OK, I have to say, I was rather impressed by Uber. Pick up your phone and order a car. But Uber is “chump change” compared to JetSmarter. Actually, JetSmarter is, in the paraphrased immortal words of Jay-Z, “Big pimpin’, sending Gs. We big pimpin’ on the W.I.N.G.s.”
Innovate Your Brand
August 15th, 2014 by Cindy Wendland
SAP is a powerful software and service provider of business applications. Vivek Bapat, Global Vice President, Portfolio & Strategic Marketing of SAP, highlights six ideas to transform your business with disruption innovation. We all try to innovate our brands because people get bored and want the new and improved; we want to maintain customer loyalty..
Robin Williams and Marketing the Acceptance of Depression
August 14th, 2014 by Cindy Wendland
On Twitter, Johnson & Johnson tweeted “Major #depression is a major illness that affects every aspect of life.” If you or a loved one has been touched by depression, you may understand some of what it entails. If it hasn’t touched you personally, then the death of Robin Williams may touch you. This talented actor was struggling with serious depression and addictions and took his life. How tragic!
Live-Action Game is Drawing People to Budapest
August 13th, 2014 by Cindy Wendland
Play up your strengths. Location, location, location. Society is bored, so entertain them. In Budapest, the game Claustrophilia delivers on all three and is drawing people to Hungary. Claustrophilia by definition means "to derive pleasure from being in a confined space." That is exactly what the live-action game delivers...
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