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Gearing Up for the Big Game of 30-Second Branding
February 5th, 2016 by Cindy Wendland
Hey everyone – Super Bowl 50 is Sunday! The National Football League (NFL) is masterful at branding and has taken over the city of San Francisco in preparation for the big game. They set up a Super Bowl city complete with music and entertainment. The Super Bowl is so much more than a football game. It is an annually heralded event and a lesson in branding. Each year a select group of companies will put together their best thoughts on marketing and branding and create a 30-second commercial to air in the Super Bowl. This will cost them a pretty penny.

Discover Differentiates Its Brand with Freeze It
February 4th, 2016 by Cindy Wendland
Credit card companies make special offers to entice consumers to sign up for their credit cards. Consumers can then use the credit card to make purchases and get cash advances. Consumers have many choices for credit cards and “Discover It” is differentiating their brand with the “Freeze It” option. Credit card transactions are handled by the four major credit card networks...
Cool Technology Revealed Through Organic Marketing
February 3rd, 2016 by Cindy Wendland
Just point and shoot and . . . you don’t have a great picture, but you do have an accurate temperature reading of your cooking. How did this great use of technology escape us? During the holidays when we made our toffee candy, we used our old-fashioned candy thermometer to measure the heat of the toffee. We would have loved to use a laser infrared thermometer. When we think of point and shoot, we think of using a camera to take a picture. Or we think of a sheriff using a radar detector to locate speeding vehicles.
Take a Lesson from Brahmin for Creating Loyal Customers
February 2nd, 2016 by Cindy Wendland
Brahmin handbags are distinctive in their look, feel, and strategy. They are an American company with production in Massachusetts. Their bags feature embossed cowhide leather and mixed media. They look like no other bag on the market, and they have customers like none other. The company has been around since 1982 — not too long and not too little.
The Ted Cruz Campaign’s Marketing Blunders
February 1st, 2016 by Cindy Wendland
Ted Cruz is a junior senator from Texas. He is a Republican candidate for President in the 2016 election. He just made a major marketing blunder in his campaign. He sent an election violation mailer to the people of Iowa calling out their voting violations. How much will it hurt his campaign? We can’t seem to stop comparisons.
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