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The Best Marketing Strategy Isn't Even Really Marketing At All
July 27th, 2016 by Forbes
Marketing is all about making your brand (and your products) more visible to a wider audience. For decades, it referred to a series of intensive, action-based, outbound tactics designed to grab new consumers’ attentions. Advertising was almost synonymous with marketing, and marketers constantly searched...

15 Oh-So-Sweet Examples of Chocolate Packaging Designs
July 26th, 2016 by Hubspot
Design agencies have developed a major sweet tooth for packaging. The once humble chocolate bar has become the latest canvas for creatives to experiment with unexpected concepts and show off their design chops. Since packaging actually has a real impact on how we perceive taste, these 15 examples of chocolate brands must be absolutely delicious.
How Luxury Brands Should Tackle Content Marketing Attribution
July 26th, 2016 by Contently
Attribution is a chief challenge for digital marketers, and that’s especially true for luxury brands. While 40 percent of luxury purchases are influenced by a digital experience, e-commerce purchases account for only four percent of luxury sales. Research predicts that online luxury sales will triple by 2020, indicating a heightened need for luxury brands...
Guess Who’s Back?: Nintendo ES Classic
July 25th, 2016 by Emory Brown
OK, this is when you know you’re a real gamer. Mario Brothers. Double Dribble. Contra. Metal Gear. If you played all these games and Duck Hunt with the original Nintendo with the gun, you are the Jedi Master of gaming. You’ve seen the evolutions. You’ve seen game systems come and go, and you know Nintendo...
Etsy's New Headquarters Will Fill You With Envy
July 25th, 2016 by Fast Company
Etsy started out in 2005 as a small online marketplace for makers and DIYers, but the company has turned into an e-commerce behemoth that's enabled housewives to knit their way to millions. Along the way, the $3.5 billion company has aggressively tried to do business the right way by hiring a diverse workforce, building community, and offering generous employee perks...
Marketing to Memory: Techniques for Ensuring Your Brand is Remembered
July 22nd, 2016 by Bulldog Reporter
Andi Bell is able to memorize the order of several decks of cards. He does this by associating each card with a character. The Jack of Clubs becomes a bear, the Two of Spades a pineapple and so on. He picks a route through a city, making note of buildings and points of interest. He then places these characters along the route. The bear is sawing the pineapple in front of the House of Parliament...
Why Snapchat Bought Bitmoji, and What Brands Should Know
July 21st, 2016 by Digiday
Rumors around Snapchat’s acquisition of the popular app Bitmoji had been swirling for months. But yesterday, the photo sharing platform made it public. Bitmoji has gained a word-of-mouth following since its launch in January 2015. Back then, it ranked under 1,000 on the iOS downloads in the U.S. It has since climbed steadily to yesterday’s position of sixth in the App Store, helped along the way by celebs like Victoria Beckham and Seth Rogan.
22 Companies With Really Catchy Slogans & Brand Taglines
July 21st, 2016 by Hubspot
You know what's really difficult? Being succinct. Seriously ... it's ridiculously hard. If you don't believe me, just grab your favorite copywriter and ask them. It's especially difficult to express a complex emotional concept in just a couple of words -- which is exactly what a slogan does. That's why we have a lot of respect for the brands that have done it right.
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