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The Brand Image of Victoria's Secret is Not Nearly As Flattering
May 23rd, 2013 by Sarah Jane Dunaway
Summer is on the horizon and all across the country women, particularly young girls, are actively searching for new bathing suits. Aside from specialty swimwear and department stores like Roxy and Nordstrom, many venture to Victoria’s Secret. Since the age of 16 years, I have refused to step foot in a Victoria’s Secret.

Catalogs, Websites, Mobile, Tablet?
May 23rd, 2013 by Janet Kalandranis
Oh, the transition of shopping. On any given day all of our mailboxes (or at least the majority of them) still receive catalogs, which feature the age-old way of shopping where the reader earmarks things they want and then calls the 1-800 number to purchase.
Brand You: Advice for College Grads
May 22nd, 2013 by Maryann Fabian
You heard the lofty speeches from billionaires, celebrities, presidents, etc. at commencement. Now here’s what you really need to know to succeed in life. Your job prospects are much better this year, compared to grads from two years ago. But you can still increase your chances of finding what you want by following these tips. 1. Clean up your digital life. Or switch to a pseudonym for the personal stuff that can't be linked to your professional life. Your social media savviness is a definite plus, but all those drunken spring break photos? Desperate tweets begging the cast of Love & Hip Hop Atlanta to follow you? Imagine them all on the HR director’s laptop screen right next to your resume, because they will be.
Overcoming A Controversial Past
May 22nd, 2013 by Tori Mends-Cole
Although Coca-Cola’s chief historian categorically denies it, most people have heard about Coca-Cola’s long-ago switch from cocaine to caffeine. Now the most-recognized brand in the world, Coca-Cola was first invented to be a medicinal cure-all for various diseases and even impotence.
Silver, Gold, or Platinum Customers?
May 22nd, 2013 by Janet Kalandranis
CRM, or customer relationship management, is not what it used to be. Now it’s an exciting world of customer actions that brands can really customize based on individual needs. And within this CRM world is the idea of customer tiers or levels and the famous “status” labeling.
Beer Advertising Spectacular: How the Best Brands Stroke Male Egos
May 21st, 2013 by Graeme Newell
Beer commercials can sometimes seem like a random collection of bad-boy behavior, but look deeper and you'll find very sophisticated emotional marketing going on. In this three-minute marketing lesson video, emotional marketing expert Graeme Newell shows how great brands build confidence using both positive and negative emotional drivers. See how the best brands covertly stroke male egos...
Your DVD Smells Like A Pizza: Brazilian Ad Agency Debuts Clever Marketing Campaign
May 21st, 2013 by Heather Ewert
What would you do if you popped in a DVD, enjoyed a great movie, and removed the disc to find…pizza? Advertising agency Artplan Sao Paulo and Domino’s in Brazil joined forces to do just that. They wanted to make an innovative, charming, and irresistible ad campaign that highlighted a marriage...
Gaming Brands: Yea or Nay?
May 21st, 2013 by Janet Kalandranis
There’s more gaming talk around the brand world today and it’s coming from the most unsuspecting brands. It’s the consumer brands, the restaurant brands, and not only the teenage-boy brands. There’s talk about badging and sharing and points and engagement, yet it still all seems like a puzzle for those brands that haven’t caught the gaming bug. And rightfully so — seriously, what does this gaming mean? Is it worth it? Do all brands have to incorporate gaming to win?
The Brand Tradeoff
May 20th, 2013 by Janet Kalandranis
It’s Monday, so it’s time for reality. No brand can be everything or have anything. Sorry to be so blunt, but it’s important to speak the truth. So those brands that want it all, want to be everything, need to think again. Success doesn’t come from always being in the positive as there needs to be balance in the journey of a brand. And today the conversation is around tradeoffs — those things brands should do...
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