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OKCupid’s Experiment is Dishonest Branding
July 30th, 2014 by Cindy Wendland
There are many dating sites for people to use to meet that special someone — Match.com, eHarmony, Tinder, Plenty of Fish, OKCupid, etc. Each site targets people in a different way and offers something unique. Dating website OKCupid has revealed that it experimented on its users, including putting the "wrong" people together to see if they would connect. OKCupid told users that matches were good...

Customer Retention and Loyalty Marketing
July 29th, 2014 by Cindy Wendland
When it’s time to celebrate a birthday, there are many reasons to get excited. Any age is a good age to celebrate and loyalty marketers make good use of this occasion to connect with customers. In addition to birthday cards and gifts from family, the mail brings other goodies from retailers. Kohl's Department Stores sends a $10 birthday gift card with no strings attached. Boston Store sends a $10 off a $10 or greater purchase. These gift cards get used, and we feel more goodwill toward these retailers.
Marketing Fashion for Fall That is Unavailable
July 28th, 2014 by Cindy Wendland
Have you ever picked a day to go clothes shopping, went to stores, and just couldn’t find anything? It happened today, so we switched gears and told family members to look for something and they had no problem finding what they wanted. Maybe it’s just tough to be a woman shopping for fall fashion. We used to wait for the three-inch thick Sears and JCPenney catalogs to come out in the summer. Then we would spend days browsing through the catalog and bending down the corners of all the pages where we found outfits we loved. These days the fashion magazines show spreads of great fall fashions, and we fill our heads with ideas of clothes and shoes we want for the season.
Professional Bull Riding: A Brand To Be Reckoned With
July 25th, 2014 by Emory Brown
Cowboys are as American as apple pie. Some of our culture’s most iconic images are based around cowboys. The Marlboro Man. Clint Eastwood, pre-political rants. Woody from Toy Story. However, the most popular cowboy image in America today...
For Your Next Cruise, Consider Cargo Ship Travel
July 25th, 2014 by Cindy Wendland
Cruises are a popular way to vacation with wonderful destinations. Disney even takes travelers to a private island for a unique experience. Another novel way to travel at sea is on a cargo ship. We recently ordered Olaf (the snowman from the movie Frozen) online and the arrival date was six weeks in the future.
Does Cultural Branding Beat Strategy?
July 24th, 2014 by Cindy Wendland
What impact do cultural differences have on the success of a product? Some people feel that culture beats strategy every time. No matter how good your strategy is in your market, if you haven’t modified your product to cater to the culture, the product will not succeed. This is the case not just if you are crossing the oceans to other countries, but also right here at home.
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