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Creating Home Life in America: Home Partners of America
May 29th, 2015 by Emory Brown
America lost something during the recession that was greater than money, greater than jobs, and greater than investments and companies. Americans lost homes. In the aftermath of the pain caused by the recession, a new company has emerged to help Americans get the homes that they love for their families.

No Kissing in the Backseat of My Volkswagen
May 29th, 2015 by Cindy Wendland
Volkswagen is using an interracial ad to market its Tiguan. The couple is dressed for the prom and the girl’s father is driving them to the dance. The male is white and the female is black. We’re not sure why there are so many comments on the actors of this commercial, because color of skin is irrelevant. The only time Volkswagen customers should care about color...
Tesla Pop-up Stores
May 28th, 2015 by Cindy Wendland
Site selection for a business can be time consuming and costly. Other formats allow businesses to try out options without a huge investment. One such option is a food cart. Food carts allow a business owner to be mobile with their business and have low fixed costs. Extend that concept and you have what Tesla is offering in resort cities — pop-up stores to showcase their electric cars.
Everything You Need To Know Before Signing Up for a Trade Show
May 28th, 2015 by Dan Naden
“OK, what trade shows should we budget for this year?” Sheila, the stressed but extremely talented marketing director, asks her team. “Definitely TechZone Texas. All our competition will be there,” announces Doug, the newest member of the team. “I think we should attend Technify 2015,” shares Ella. “We went there last year and it was all right.”
Want to be Big in Content? Be Like HBO!
May 27th, 2015 by Emory Brown
In the beginning of broadcast television, only the mega production houses could produce truly original content. Then came syndication, where we were forced to watch movies that we’d seen at the movies already. Television shows? We watch all seven seasons of those already. Don’t trip, but I still watch Friends and The Wire when they come on.
Swipe a Code, Meet Your New England Fisherman
May 27th, 2015 by Cindy Wendland
Food tracking technology is apparently an $11 billion industry. The New England fishing industry is trying to survive and feels this tracking technology may be their best bet to differentiate themselves. The app is under development and will allow the buyer to scan the fish and follow the path all the way back to the smiling fisherman. They will be working with This Fish to deliver the technology. Already you can scan a code on the fish you bought and trace its journey from the ocean to your plate.
Snarky Puppy’s Smart Marketing Builds a Feeder Program
May 26th, 2015 by Cindy Wendland
We look at restaurants where most of the clientele is older, and we wonder what will happen to the restaurant when those people stop dining out or, worse, pass on. While this may be an odd intro, it points to the fact that businesses need to continue to bring in new blood to be successful.
The Marketing Stack Can Earn You Business
May 22nd, 2015 by Cindy Wendland
We recently lost business from a customer because we stayed too narrow in our focus. We answered the RFP to their specifications. We gave them a speedy timeframe. They liked us — we thought! But we did not get the business. (In our minds we lost business even though we did not yet have it.)
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