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Beware the Siren Song of Marketing Automation
May 26th, 2016 by AdAge
The ancient legend of the sirens who seduced sailors with their enchanting song -- only to result in often catastrophic shipwrecks -- is an apt metaphor for today's marketing automation adoption journey. Since the beginning of marketing automation time -- from the sales automation of the 1990s to inbound marketing automation platforms of the 2000s -- today's solutions struggle to balance the delicate tension between serving the art of marketing within the tight construct of marketing automation.

3 Steps to Bridge the Gap Between Online and Offline Channels
May 25th, 2016 by Meltwater
Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Score!! You make a beeline for those shoes, try them on...
While the #PostItWars Rage, the Post-it Brand Soars
May 25th, 2016 by Digiday
These days, the best advertising often isn’t even advertising at all. What started off as friendly banter involving Post-it notes and a handful of agencies on New York City’s Canal Street has become a viral global phenomenon, reaching as far as Manchester and Tokyo. But through all the displays of multicolored artwork, the biggest winner in the “Post-it war” has been the Post-it brand.
Why the Sound of a Brand Name Matters
May 24th, 2016 by Fast Company
The sound of a word like "knife" or "truck" seems totally arbitrary—it’s just a random sound we’ve assigned to a thing, right? But for several decades, scientists have found good evidence that the sound of words have meaning in a very real way. Sound can convey subtle information about traits such as size...
10 of the Best Brands on Twitter (And Why They're So Successful)
May 24th, 2016 by Hubspot
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world. ​ As it grew in popularity, brands jumped on board and began using the platform...
Why So Many Brands are Making Documentaries
May 23rd, 2016 by Digiday
Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His story is one of five that food brand MorningStar Farms chronicles in its new docu-series “The Veg Effect,” which is trying to get people to eat more vegetables. The Kellogg’s brand is not alone. With the ascent of on-demand video...
3 Brands That Aced Real-Time Opportunities
May 20th, 2016 by Cision
With so many voices speaking to your audience, what can your brand do to stand out from the crowd? If you’re not leveraging real-time events, your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority...
Does Censorship Kill the Appeal of User-Generated Content?
May 20th, 2016 by Contently
Coffin. Bill Cosby. Perky. Tacos. According to The Atlantic, these are four of the 3,415 words banned from Coca-Cola’s user-generated content campaign “GIF the Feeling.” Developed by the agency Oglivy & Mather, “GIF the Feeling” is user-generated content with a twist.
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