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Inside the Wienermobile as Oscar Mayer Touts New Dogs
May 22nd, 2017 by AdAge
Oscar Mayer is driving its six Wienermobiles across the country this spring and summer to hype its reformulated hot dogs. The products now contain no added nitrates or nitrites, no artificial preservatives and no by-products.

She Built A $260 Million Fortune Making Organic Baby Products
May 19th, 2017 by Forbes
California-born Jessica Iclisoy, 51, started reading baby-care product labels while she was pregnant and found herself shocked to see that most contained harmful chemicals. Sound familiar?
Kroger’s Meal Kits Could Make A Meal Of The Industry
May 18th, 2017 by Forbes
What carries hundreds of exotic ingredients, a litany of careful instructions and an overall value of $1.5 billion? In time, it may be Kroger’s lunch. With the right ingredients, the Kroger Co. might prove that supermarkets can eat up the burgeoning meal-kit industry, but that means balancing what are now sweet benefits with a few sour notes.
Forget Ad Blocking, Your Content is Next
May 17th, 2017 by The Drum
Like the newly converted, marketers are going all in on content creation. And for good reason. With growing numbers of consumers opting out of digital advertising, brands have realized that simply selling to people is not enough.
When Will Virtual Reality Become Common In Marketing?
May 16th, 2017 by Forbes
Virtual reality (VR) has been promised as one of the most revolutionary technology of the 2010s, and its implications for marketing and advertising are supposed to be enormous. By 2018, it’s projected that there will be 171 million active VR users, which is an impressive figure, and as the technology grows more advanced, that number is only going to develop further.
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