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The Lexus December to Remember Annual Sales Event
December 19th, 2014 by Cindy Wendland
There are those commercials that resonate and really evoke emotion. We are car buffs, so we really enjoy the automotive commercials. The most memorable commercial for us is the holiday version where the Lexus is wrapped in a big red bow and parked in the new owner’s driveway. While others may dream of sugar plums, we dream of a gift-wrapped Lexus.

Cheerios Expands Ancient Grains Under Health Halo
December 18th, 2014 by Cindy Wendland
The cereal aisle at the grocery store is quite extensive. For those who love cereal, there are options galore. Did you know that Special K makes a variation called Chocolaty Delight? When did chocolate become a breakfast food? Oh, maybe after Nutella became a lunch sandwich spread. Did you know that Cheerios makes a flavor called Ancient Grains? This is their way to offer a healthy option to incorporate the ancient grains that have come into popularity. The health craze that has overtaken the nation continues. Ancient grains are one of the latest areas of interest. “They are seen as more healthy, more natural and better for us, providing more vitamins, minerals, fiber and protein..."
Use or Lose It Changes with T-Mobile's Data Stash
December 17th, 2014 by Cindy Wendland
If you are a saver, you may be happy with the new plan change coming from T-Mobile. T-Mobile will now let customers carry over their unused cell data. This is part of their “un-carrier” strategy and new program Data Stash.
More Than a Hog: How a Harley Is More Than a Bike
December 16th, 2014 by Graeme Newell
Product and Brand. The two words get thrown around a lot in the marketing world, but what is the real difference? For some, the two mean the same thing — and that could not be further from the truth. Watch emotional branding researcher Graeme Newell explain the differences between products and brands, and how understanding the difference can supercharge a brand like nothing else.
At Christmas, Shop by Brand
December 16th, 2014 by Cindy Wendland
The goal of marketers is to have customers ask for your product by name or by brand. Then you know you have filtered through all the clutter and made a memorable connection with your customer. Some brand examples where this has been achieved are North Face jackets, Bean boots, and Coach purses. Many times websites can make it easier.
'12 Days of Deals' Begins at Amazon
December 15th, 2014 by Cindy Wendland
“On the first day of Christmas, my true love gave to me — a partridge in a pear tree.” At Amazon, the '12 Days of Deals' promotion has begun. On the first day of Christmas, Amazon deals offered to me — a huge sale on Disney items. It doesn’t have quite the same ring to it, but it was still exciting.
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