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How Important is Price in Your Marketing Mix?
November 21st, 2014 by Cindy Wendland
Back in Marketing 101 we learned the 4Ps of marketing — the right product, place, price, and promotion. Selecting price as the variable on which to focus, we learned that pricing can help us sell a lot of product or sell very little. Pricing needs to equate to the value people feel they get out of the product. Now apply pricing to prescription drugs, and generics in particular.

Joss & Main Helps Customers with Top 10 Picks
November 20th, 2014 by Cindy Wendland
Do you have some people in your circle that give valuable opinions? Do you pick your new appliance based on ratings from Consumer Reports? Do you only buy from an eBay seller with 100% positive ratings? We tend to like to know what other people think.
'The Hunger Games: Mockingjay' Movie Release with Promos
November 19th, 2014 by Cindy Wendland
Ever explain to someone the theme of the book series The Hunger Games? It comes off sounding pretty bad, and the listener is wondering what interest that topic would hold. Well, The Hunger Games is big business, and Marcus Theatres just email blasted all the specials they are offering for this big release. If you like a movie, would trinkets make you want to see it more?
Macy’s 'Wish Big' Guinness World Record Attempt
November 18th, 2014 by Cindy Wendland
In-store holiday promotions attract attention, especially if they are bright and well done. Macy’s delivered amidst all the other distractions in store and got us to act merely by their inviting merchandising. We were shopping for a special item and ran across the Letter to Santa display. We had to sit down and write our letter to Santa and be part of the Wish List contest. The Macy’s display features an adorable dark-haired girl holding up the long wish list to Santa. It is situated behind a red table and clear acrylic chair and next to a big, red mailbox. You can write a letter to Santa on the back of a postcard and put it directly in the mailbox. You can also scan the QR code inside the Macy’s star on the cellphone on the display and be part of the official attempt at making Guinness World Record history. Creating a Santa Wish List is a great way to spur kids to get involved. Allowing Christmas wish lists to be created both in-store and online is a nice touch.
The True Batman Returns with Adam West
November 17th, 2014 by Emory Brown
There is something about nostalgia; something about the original. Something about a story that’s so good you can’t do anything but watch it over and over again. The Batphone is ringing again and people are tuning in. The Bat is back. Why Batman circa 1960? Why now? Why not? Batman — the original series that aired from 1966 to 1968 — is a blockbuster in Technicolor magic.
Strong Target Branding with Marshmallowland Commercial
November 17th, 2014 by Cindy Wendland
We were watching some TV program this weekend when Target’s latest holiday commercial aired. We didn’t catch it all the first time. Luckily they aired it a few more times so we could see all of it. It was cute, fun, and made you want to shop at Target. With a fun twist on Alice in Wonderland...
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