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Wellbeing Beauty Brand Supports Mental Health
November 25th, 2015 by Cindy Wendland
We love companies that give back and demonstrate not only social responsibility but community involvement. We spent the afternoon going through all the cosmetic counters at a fashion retailer learning about their specialties. Philosophy Skin Care stood out from the rest with their community initiatives, in particular their Hope & Grace Initiative. Philosophy believes that beauty begins within. They want to be the wellbeing beauty brand that inspires women to look, live, and feel their best.

Christmas Promo Overrules Thanksgiving
November 24th, 2015 by Justine Huffman
Have you noticed that every year the promotions surrounding Christmas appear earlier and earlier? When popular brands switch over to candy cane décor after barely giving the pumpkin-themed schemes a break, you know it’s real. Poor Thanksgiving. It receives no thanks at all! Aside from knowing when to jump on Black Friday deals, Thanksgiving ads don’t gather much shine and respect in comparison to Christmas adverts. Sure, Christmas is arguably a “bigger” holiday than Thanksgiving in the U.S., but that shouldn’t hinder it from making its own claim to promo fame. What element could marketers use to feed the hype of Thanksgiving...
Lexington Police Get Positive PR for the Holidays
November 24th, 2015 by Cindy Wendland
Often, when you try to do good for others, a lot of the good comes back to you. The Lexington Police Department is offering a new way to pay for parking tickets this holiday season. “Food for Fines” runs for a month and allows residents with parking tickets to waive $15 off their fine by donating ten cans of food.
Stove Top Stuffing Makes Thanksgiving
November 23rd, 2015 by Cindy Wendland
One of our coworkers told us the story about the year of the stuffing mishap. They converge up north, with every family responsible for bringing certain items. The person in charge of the stuffing forgot it. That year they had to pick up stuffing from a restaurant. Everyone thought the Thanksgiving meal would be ruined. Turns out they loved the restaurant stuffing, and thus a new tradition began.
Twitter Hack Attack for Good: Anonymous Strikes Again
November 23rd, 2015 by Emory Brown
I don’t know if this is a crisis-management case, a human-rights case, a triumph of the vigilantes, or what. Normally, when some radical group takes out 20,000 Twitter accounts, a brand like Twitter has a real reason to be alarmed. In this case, they were the accounts of 20,000 members of one of the world’s craziest terrorist groups: ISIS.
Bringing Back The ’90s: Music Sampling and Branding Familiarity
November 20th, 2015 by Corinne MacInnes
Novelty, uniqueness, originality — so often this is the mantra of advertisers and marketing specialists. Jaded audiences and contemporary media distribution make offering new branding ideas an increasingly difficult feat. The answer to this problem has been at creators’ fingertips for decades. It’s called branding familiarity. To put it simply, branding familiarity repurposes...
How to Win a Chaos-Free Holiday
November 20th, 2015 by Cindy Wendland
It’s time to finish your Thanksgiving food shopping. We like to shop at Woodman’s. Woodman’s is a local supermarket chain in Wisconsin and Illinois that solely focuses on providing the widest variety of grocery items at the best prices. When you need that unusual item, it can be found at Woodman’s. As we were browsing the aisles, we found some special treats...
What Would Burberry Be Without Its Tartan Plaid?
November 19th, 2015 by Cindy Wendland
Imagine if Burberry hired a new advertising agency who recommended that they retire the familiar tartan plaid and go with something more progressive. Burberry changes all their coat linings, handbag patterns, sunglass temple arms, scarves, and clothing. They introduce a series of stripes and polka dots and go to market. The public becomes confused and Burberry’s branding flounders all because of a pattern change. Could it happen? Absolutely, when their brand is as much about styling and quality...
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