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Are You Catching These Opportunities to Reinforce Your Brand?
July 22nd, 2014 by Deborah Adlington
Reflect your brand promise from the inside out. Make sure employees are aware of your brand values and message. It should be natural for them to share stories that reinforce the brand. Keep the messages and customer success stories in front of everyone.

Shazzlemail: Email for the Paranoid
July 22nd, 2014 by Cindy Wendland
Are you worried big brother is reading your email or that your privacy is being invaded? Once it became public that the government was intercepting private emails, alternative email options started coming to market. Coming in August, Shazzlemail offers a free privacy-protective...
Can You Build Your Brand With Tattoos?
July 21st, 2014 by Cindy Wendland
Tattoos used to be primarily for bikers and people in the service. Tattoos became more acceptable and mainstream, and now teenagers to businesspeople have them. Can you promote and build your brand with tattoos on your customers? To go so far as to put a brand tattoo on a person’s body is to show very high emotional commitment.
Refusing to Cooperate with Injustice: The 50th Anniversary of the Civil Rights Act
July 18th, 2014 by Emory Brown
Over 50 years ago, America was in a very bad place as an international brand. People around the world tuned in as American youth fought for the rights that were due to them based on the Constitution. African American men and women, young and old, marched, shouted, and stood firmly against the injustices...
McDonald's Does Icons With No Branding in Paris
July 18th, 2014 by Cindy Wendland
Some of the best billboards lately are created by McDonald's advertising their drinks. Some really nice print ads by McDonald's are promoting breakfast, their classic Egg McMuffin, and the “I’m lovin’ it” logo. Europe has always done things a little differently, and here McDonald's is no exception with their new icons and lack of branding.
Crazy Ciaté Branding Pays Attention
July 17th, 2014 by Cindy Wendland
Innovation is exciting. In the beauty industry, it continues to happen on a regular basis, as seen with Ciaté. Ciaté is a UK-based brand specializing in nail polish colors, nail treatments, accessories, and now makeup. It was founded by celebrity nail artist Charlotte Knight. Ciaté introduces innovative nail trends that push the boundaries of beauty. Knight tries to create things people have never seen...
Effective Marketing Slogans
July 16th, 2014 by Cindy Wendland
Tooth-whitening products are a large market segment valued around $3 billion. P&G controls a large portion of this segment with their Crest 3D whitening products. Their latest slogan is an effort to teach people that “if you’re not whitening, you’re yellowing.” First impressions being first, the ad seems effective. It elevates tooth whitening to a necessity if you want nice-looking teeth rather than a luxury for people who can afford extra treatments. This is a significant shift in consumer behavior. Researching the category turned in some negative feedback...
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