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#eatclean: How Instagram is Fueling the Healthy-Living Brand Boom
March 29th, 2017 by Digiday
Planning to try that hot new aqua-yoga class or eyeing a subscription to that organic food delivery service? Chances are you first discovered it on Instagram, just like Melody Lowe, an Austin-based copywriter, who learned about the Whole30 diet on the platform. “One of the hardest things is planning your meals,” said Lowe.

Meet The Online Retailer That Grew $30 Million In 3 Years
March 28th, 2017 by Forbes
It’s no secret that e-commerce is changing the retail landscape, with consumers routinely shopping online for what they need and want, regardless of the ticket price. But just how big of an influence can social media really have for retailers just starting out?
Uber, Netflix and the Rise of On-Demand Applications
March 27th, 2017 by Forbes
Disruption. That’s a catchword you’ve probably been hearing a lot of these last few days. But what are they disrupting? And why does it need to be disrupted? The first answer, is the market. The second answer, well, that’s more complicated. Allow me to explain anyway. Back in the pre-Netflix era, when ridiculously expensive...
Want To Build An Inspiring Brand? Here Are Tips From CMOs At Airbnb, CVS Health And Centene
March 24th, 2017 by Forbes
Consumers today don’t simply want to engage with brands, they want to be inspired. Companies like Airbnb, CVS Health and Centene are creating loyal customer relationships because they are doing business with a sense of purpose that their customers believe in.
Disney As Master Marketer: A Tale As Old As Time
March 23rd, 2017 by Forbes
Disney is, once again, providing a master class on how to build, market and deliver a relentlessly relevant brand. In 2016, the company pulled in $7 billion dollars by releasing seven of the year’s top-grossing movies, including Rogue One, Finding Dory...
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