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Pole Advertising to Build a Brand
April 23rd, 2014 by Cindy Wendland
Not pole dancing — pole advertising. Emerson sells products and services that operate deep inside plants and factories. David Farr, Chairman and CEO of Emerson, explains that in the product business no one knows Emerson. But big business knows Emerson, and he deals with the top CEOs.

Miracle Therapy is a Diversion for an Embarrassing Situation
April 22nd, 2014 by Cindy Wendland
Ever walked out of a public bathroom with toilet paper stuck to your leg, hanging from your nylons, or even worse, your dress tucked into your underwear? Well, now if you use Infusium 23’s new Miracle Therapy product, your hair will look so fabulous no one will ever notice! Miracle Therapy “captures the healing benefits of moringa oil..."
Are People Responding to Type E?
April 21st, 2014 by Cindy Wendland
E*Trade’s talking baby commercials were thrown out with the bath water. At the time, the campaign made sense to illustrate the point that online investing is so simple that a baby can do it. It helped people get past the barrier and invest online. The message got old and the market changed and wisened. E*Trade needed a new message, changed ad agencies, and came out with Type E. Type A people are very organized and efficient; tightly wound, as some would say. Type E became a new personality type. Here’s what they tell us about Type E. A Type E always has a plan. A Type E reads the fine print. Type E color codes and organizes their information.
When Return On People Trumps Return On Investment, We Can Create 'Love Brands'
April 18th, 2014 by Emory Brown
We’ve witnessed our economy crumble with the rebranding of the American working man and woman through a process called “outsourcing labor to foreign countries.” Long gone are the days when “Made in America” meant truly “made in America.” Now our products and services are made with an American mindset, but not but by American hands.
Just What the Doc Ordered
April 18th, 2014 by Emory Brown
Whole Foods has to be one of my favorite grocery chains. Healthy everything. Everywhere you walk in the store…healthy. And they have a knack for finding these excellent vendors who create awesome products. And when you can truly make popcorn — you know, the salt-filled, butter-covered lover we all date at movies and stadiums — a healthy life-partner, you have a winner.
Saturday is National Record Store Day
April 18th, 2014 by Maryann Fabian
In an age of digital downloads and YouTube, something strange and downright retro is happening. And it's not even #Throwback Thursday. Sales of vinyl records jumped 32% in the U.S. last year. Amazon says its vinyl sales are up 745%. As a result, new record stores have opened. And more artists are choosing to record again on this format. Saturday, April 19 is Record Store Day, a way to recognize the “unique culture of a record store” and its role in the community — more specifically, the indie record store.
The Product of the Two Most Powerful Brands in the World
April 18th, 2014 by Cindy Wendland
FastCompany describes Chelsea Clinton as the product of two of the most powerful brands in the world. That’s not a warm and fuzzy way to describe her, yet it is accurate. Imagine being the child of a President and of a powerful Secretary. What are your job options? You have incredible opportunities opened to you, and it would be a shame to turn those down.
Volvo Gets Parents Excited
April 17th, 2014 by Cindy Wendland
Pack the diapers, wipes, formula, bottles, snacks, bibs, toys, books, change of clothes. Pick up the baby, and oh yeah, remember to bring the car seat. When traveling with an infant, there is so much to pack. Forget about bringing many of the parents’ personal items, there’s no room...
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