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Microsoft Introduces Wearable Band For Fitness That’s Different
October 31st, 2014 by Cindy Wendland
We keep hearing about the tech giants coming out with new products and many times in industries that we don’t expect. Microsoft was one of the later tech companies to introduce a wearable fitness product to the health industry.

Google’s Entrée into Health and Cancer
October 30th, 2014 by Cindy Wendland
Google is great. When you want to find out about something, you “Google” it. Google has made a name for themselves in developing an effective paid advertising model, in developing the most effective search engine, in developing a driverless car, and is now in the health arena with cancer.
Rob Lowe Promotes DirecTV with Charm and Creepiness
October 29th, 2014 by Cindy Wendland
Rob Lowe is a great-looking actor. He brings charisma and attention to the screen. His recent commercial for DirecTV played up on his charm and surprisingly some creepiness. DirecTV created a series of commercials with Rob Lowe, showing two versions of him in each.
Camry Combine with #CoachT
October 28th, 2014 by Cindy Wendland
Advertisers expect (and pay for) a big audience during NFL football games. During the Packer/Saints game, Toyota advertised the Camry in a memorable, light-hearted, and fun way. Their pitch was the Camry Combine and it was great. You may have heard of the combine, but if you haven’t...
Move Forward: A Trait for Everyone's Personal Brand
October 27th, 2014 by Emory Brown
Life is always full of ups and downs for marketers. You spend days working on new business pitches. Sometimes you win big. Sometimes you lose big. You spend hours working on an ad campaign and you win big, but have to make changes via the client's request.
Kevin Spacey Aids 'Call of Duty'
October 27th, 2014 by Cindy Wendland
We were eating dinner out during the Packers–Saints football game and saw Kevin Spacey appear on the TV screen with the date of 11/3/14. He’s a great actor, and we were excited to see a new movie of his coming out. The ad progressed and we saw animated figures fighting. We realized it wasn’t a movie he was promoting but the video game Call of Duty.
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