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The Opportunity Cost Of Marketing
July 27th, 2017 by Forbes
When we experience Shiny New Object Syndrome (learning something new and thinking it’s the solution to all our marketing woes), we often become myopic in our implementation. For example, rather than perceiving an email marketing funnel as one of many potential uses of our time and resources, we often jump in blindly and completely with high hopes and crossed fingers.

Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand
July 26th, 2017 by Forbes
What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces. Take a black-and-white jacquard skirt at the European company Honest By. The skirt’s fabric cost the company $56. The thread came to about 57 cents, and the care tag, 37 cents.
Marketers Find a New Video Platform: Amazon Echo Show
July 25th, 2017 by Digiday
When Amazon’s Echo Show officially launched on June 28, publishers rapidly announced video-optimized skills for the device, while Amazon only partnered with a handful of brands to do the same. Reviewers swiftly critiqued the device for not having enough visual skills. But it seems the fever is building...
What The Amazon And Walmart Acquisitions Could Mean For Retail Brands
July 24th, 2017 by Forbes
Despite being similar in nature, e-commerce and brick and mortar retail are considered two separate entities. At least, for now they still are. The convergence of the two worlds continues and the lines between the worlds are only becoming more blurred, as Amazon recently announced a $13.7 billion purchase of Whole Foods...
How Smashbox is Using Eye-Tracking Technology to Increase Sales
July 21st, 2017 by Digiday
Eye-tracking technology is finally making its way to the beauty space, thanks to a new partnership between Smashbox and the industry’s favorite augmented reality provider, ModiFace. As an exclusive partner of ModiFace’s popular iOS and Android app MakeUp (which allows customers to virtually try on…)
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