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MasterCard: 'It’s Hard For Us to Pay Agencies When They're Making Money on the Side'
September 29th, 2016 by Digiday
In the wake of the Association of National Advertisers much-publicized report about agency media-buying practices in the U.S. this summer, marketers seem to finally be waking up to the issue of transparency. Several brands — including J.P. Morgan Chase, General Electric and Sears — are reportedly halting media budgets and conducting outside audits, as reported by Business Insider and the Wall Street Journal. MasterCard is being a little more coy...

The C-Suite's Newest Member Takes On Customer Experience
September 28th, 2016 by Forbes
Just a few years ago, if the CIO was spending time with the CMO, it may have been a source of office gossip. But today, the boundaries between these functions have blurred, if not merged entirely – which means marketing and IT are closely linked. Some organizations have made the CMO and CIO union official by creating a new position: the Chief Marketing Technology...
Why and How Brands Can Use Instagram Stories
September 28th, 2016 by Meltwater
Snapchat Stories have been a big success since they came on the scene in 2013 and the feature’s helped to grow Snapchat into an effective tool for brands. Instagram wanted a piece of the pie, so hey presto, now we’ve got Instagram Stories. Sounds familiar? Hands up, who would’ve loved to have been...
Google Talks Up YouTube's Branding Credentials at Advertising Week New York
September 26th, 2016 by The Drum
Google has used this week’s activity to announce a host of advertising services that help marketers understand how online ads drive offline behaviors, and make a number of bold claims, including how YouTube ads drive double the amount of searches compared to TV executions.
Snapchat Rebrands as Snap Inc After Camera 'Spectacles' Unveil
September 25th, 2016 by The Drum
Ephemeral messaging service Snapchat has played its hand, showing a wider strategy beyond its core messaging app with the unveiling of its secretive venture into hardware. Following a sweeping rebrand that saw web domains and social media counts renamed as Snap Inc, company chief executive Evan Spiegel has revealed Spectacles – a pair of $130 sunglasses with an embedded video camera. Aping a minor feature boasted by Google Glass, the product looks to be focused only capturing moments, a mantra the company has been built upon. Footage captured on the specs is sent to the Snapchat app...
Airbnb Creates Ads for Debates Over Rentals in Seattle
September 22nd, 2016 by The Drum
Airbnb and the City of Seattle are in a debate over home sharing restrictions that has propelled the company to create TV, radio and web ads to show how the service has positively impacted its hosts in the city. The legislation, spearheaded by councilmember Tim Burgess and Mayor Ed Murray, was proposed to regulate the service.
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