|Original articles from Business Insider.|
|Marketing Stunt: Kind is Sending Competitors' Products to 10k Consumer|
After setting up a three-story high mound of sugar at Times Square to tout its "healthier" fruit bites last fall, Kind Snacks is back with yet another marketing stunt.
|McDonald's Addresses Their Recycling Failures|
McDonald's plans to add recycling to its more than 36,000 locations around the world by 2025. he fast-food chain is also switching to packaging made with renewable, recycled, or certified materials.
|Coca-Cola Revamps Diet Coke Brand|
Coca-Cola announced Wednesday it is changing Diet Coke's design and rolling out a new marketing campaign for the beverage.
It is also launching new flavors but keeping the classic Diet Coke unchanged.
|Americans Are Falling Back in Love With McDonald's and Walmart|
McDonald's and Walmart are both on a tear, posting incrementally increased sales and customer traffic. It's ushering in a new era of retail.
|Apple Will Introduce More Parental Controls After Concerns From Investors|
The announcement comes a day after two large institutional investors released a public letter urging the company to better explore the potential negative impact smartphone usage has on children.
|Amazon is Exploring Ad Options For Echo and Alexa|
The e-commerce giant has talked with a number of consumer products companies about the potential ads and the form that they would take.
|Snapchat May Require Users to Sit Through Its Ads|
Snapchat is considering forcing its users to view ads on its platform for three seconds before offering them a skip option. This would be similar to YouTube's TrueView ads, which users can skip after five seconds.
|There Is No Winning for Marketers in the Age of Social Media Outrage |
The outrage cycle has always been a constant feature of social media. But the pace, scale and extent of that outrage is now unprecedented, with marketers swiftly getting swept up in a swirl of discontent.
|Brands Threatening Pulling Ads from NFL Coverage|
NBCUniversal says that marketers want the league to stop covering the players' national-anthem protests or they will pull their ads.
|Nissan's Heisman House Ad Trolls Tebow for Halloween|
In the latest installment, several former Heisman winners, including Tim Tebow, are going to a Halloween party. Tebow is dressed as a Jedi and is under the impression the entire group is going as "Star Wars" characters.
|BK Once Again Trolling McD's in Halloween Marketing Push|
The burger chain is offering customers wearing clown costumes free Whoppers this Halloween. The tagline of the campaign is "Come as a clown, eat like a king."
|fuboTV Admits Making Ads to Annoy Subscribers|
Here was the key goal for fuboTV's ad campaign: piss off as many people as possible.
|Carl's Jr Tweets to Amazon: Please Buy Us|
The burger chain Carl's Jr. is sarcastically begging Amazon to buy it — and it looks like a stab at the retail giant's sudden power.
|Snapchat Courting Startups With Discounted Ad Program|
Snapchat is launching a dedicated benefits program called "Snap Accelerate" to incentivize startups to advertise on the platform.
|The NFL Looks to Facebook to Attract Younger Viewers|
The NFL and Facebook have signed a two-year deal to bring NFL game highlights and exclusive shows to the social platform’s over 2B monthly users.
|Live Sports TV Audience Is, Um.. Getting Old|
A new report on the state of sports media in the U.S. from the ad buying giant Magna Global shows that while live sports consumption remains strong, its audience keeps aging.
|ThirdLove is Launching First Ever TV Campaign|
Since its launch in 2013, ThirdLove has steadily built its brand on the back of social media and digital ads. Now, the lingerie upstart is taking on Victoria's Secret head on.
|Sprint is Latest to Launch Its Own In-House Agency|
The telecom brand said it is putting together its own marketing unit that will handle digital ad buying and advertising creative, as well as 'programmatic' ad buying, and more.
|Snapchat is Launching a Reality Show|
Snapchat's latest original is a fashion-based reality show which will feature two aspiring stylists competing against one another.
|13 Things You'll Love About iOS 11|
Apple calls its newest iOS "a giant step for iPhone" and "a monumental leap for iPad."
|Everything To Expect From Apple on Sept. 12th|
The most valuable company in the world is expected to introduce several new products, including a flagship iPhone that Wall Street hopes will spur a "supercycle" of sales.
|HBO's Most Popular Shows by Premiere Ratings|
The penultimate, seventh season premiere of "Game of Thrones" broke the record for the most watched HBO season premiere of all time when it reached 26 million views across platforms and in delayed viewing.
|Burning Man's 31-Year Evolution to Mega Event|
This year's Burning Man will be held from August 28 to September 5. Here's a look back at how one of the world's most surreal, iconic festivals came to be.
|A Look at the Samsung Galaxy Note 8|
After that embarrassing misstep last year, Samsung resurrected its Galaxy Note line Wednesday with the new Galaxy Note 8.
|Snapchat Using Eclipse to Showcase Maps Feature |
Snapchat spent $213 million to acquire Zenly, the French mapping app that powers the recently announced Snap Map feature.
|Nielsen Adds Facebook, YouTube, and Hulu to Digital Ratings|
Enabled publisher clients will get credit for Facebook and YouTube distributed video, while Hulu will provide certain partners with credit for series content on its platform.
|Apple's Technology That Will Increase iPhone's Internet Speeds|
Apple is testing next-generation wireless technologies, often called "5G," that could potentially radically increase the speed and bandwidth of an iPhone's cellular connection.
|Instagram Copies Another Snapchat Feature|
In July 2014, Snapchat added the ability to see crowdsourced photos and videos from a specific location or event, like a concert or daily highlights from New York City. Nearly three years later, Instagram is adding the same feature to its clone of Snapchat Stories.
|Ad Execs Are Getting Sick of Facebook's News Feed|
Since 2012, News Feed ads have been the center of Facebook’s business. But the number of ads the company can show there is approaching its upper limit.
|Facebook's plan to disrupt TV advertising may have hit a wall|
The opportunity is clear. Even as the social network's advertising business has exploded, driven by small and mid-sized companies, major brand advertisers have historically spent the largest portions of their budgets on TV ads.
|The World’s Biggest Ad Company Plans to Spend $200 Million on Snapchat This Year|
The CEO of the world’s largest advertising group, WPP’s Sir Martin Sorrell, said his firm plans to spend $200 million on Snapchat in 2017 during an interview with the news network Cheddar on Thursday.
The figure is more than double the $96 million WPP spent on Snapchat in 2016.
|Facebook and Google Completely Dominate the Digital Ad Industry|
Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday.
|Adobe is Now Officially an Ad Tech Company|
Adobe has launched a platform called Advertising Cloud that will allow its customers to manage and buy its digital and TV ads, the company announced Tuesday.
The launch follows Adobe’s $540 million acquisition of video ad tech company TubeMogul, which closed in December.
The Adobe Advertising Cloud includes three components: Search...
|Facebook Launches 'Advanced Measurement' So Advertisers Can Compare Its Effectiveness|
Facebook announced Tuesday it is rolling out a service called "Advanced Measurement" to all advertisers — not just its biggest spenders — that will allow them to measure the effectiveness of their campaigns across Facebook's properties versus how they performed on competitor sites and apps.
|KFC's 'Clean-Eating' Cauliflower Burger Was a Prank to Launch a More Traditional Menu Item|
Last week, KFC UK and Ireland ran a puzzling social media campaign to trumpet the launch of its new "clean-eating burger."
It apparently contained a "chia-seeded cauliflower bun," "unsweetened almond yoghurt," "ice cube relish," "spiralized chicken breast," and "100% British kale."
|Facebook is Clamping Down on Ads That Discriminate by Race|
Facebook is reaffirming its commitment to its 1.86 billion monthly active users that it’s a place where everyone has the same access by strengthening its stance on discriminatory ads.
The social networking company revealed on Wednesday that it has added stronger language to its advertising policies...
|The Idea for Wendy's Super Bowl Ad Stemmed From a Twitter Spat|
Wendy's will air its debut Super Bowl ad during the big game this year — and the idea for the commercial all stemmed from a public spat the restaurant chain had with a user on Twitter.
Late last month Wendy's tweeted out a photo, saying its beef is "way too cool to ever be frozen."
Twitter user "Thuggy D" incredulously responded: "@Wendys your beef is frozen and we all know it. Y'all know we laugh at your slogan "fresh, never frozen" right?"
|Watch the New Apple Spot that People are Comparing to the Original iPod Ads|
Apple's first ad for its new futuristic wireless headphones, AirPods, is reminding a lot of people of Apple's original ads for the iPod.
In the iconic spots, which aired from 2004 to 2008, black silhouettes danced madly to music in front of colorful backgrounds, equipped with Apple's white earbuds. These ads were famous...
|Apple Released a Weird and Heart-warming Christmas Ad Starring Frankenstein's Monster|
Apple has just released its 2016 Christmas ad, and it features Frankenstein's monster.
It's an unusual — but arguably heart-warming — ad. The monster, played by Brad Garrett, decides to leave his solitary life behind.
"An unexpected holiday visitor finally receives the warm welcome he’s always yearned for," the ad's description on YouTube says.
|Nike, Under Armour, and Adidas are Selling 'Dad Shoes' — and It Seems to Be a Brilliant Move|
Like most retail companies, Nike, Adidas, and Under Armour frequently trumpet their latest and greatest models.
But don't confuse a sneaker's ability to attract attention with its ability to rake in money. In many cases the shoes that are padding these company's bottom lines are much more humble.
|Crafty Advertisers are Using Tongue-In-Cheek Ads to Attract Americans Set on Moving to Canada|
"How to move to Canada" skyrocketed on Google back in March following now-President-elect Donald Trump's Super Tuesday wins.
Come election night, Business Insider's article titled "How to move to Canada and become a Canadian citizen" topped the site, and Canada's immigration website crashed.
|Snoopy Has Been Fired as the Mascot of MetLife Insurance|
It's a sad day for Snoopy: The "Peanuts" character is being fired as a mascot for MetLife, a relationship that has lasted more than 30 years.
MetLife announced Thursday that it's phasing out use of Snoopy to promote the brand, Bloomberg News reports.
The insurance company first looked to the character in the 1980s...
|Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube|
Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
|Google and AppNexus: We're Not Involved with the Surprise Adblock Plus Plan to Sell Ads|
Adblock Plus, the popular web browser extension that lets users block ads on web sites, made the surprising announcement on Tuesday that it's going to start selling ads itself, with the launch of an ad exchange it is calling the "Acceptable Ads Platform."
But there's already been a stumbling block: Adblock Plus'...
|The 'Oprah Effect' Can't Fix Weight Watchers' Biggest Problems — and Shares are Tanking|
Weight Watchers shares are crashing after the company announced CEO James Chambers is resigning.
Shares fell as much as 8% in after-hours training on the news, which comes at an uncertain time for the brand. Weight Watchers will commence a search for a new CEO.
|Apple's Latest iPhone Software Update Will Make It Harder for Advertisers to Track You|
Apple's latest mobile software update, iOS 10, rolls out on Tuesday, September 13, and with it comes a new setting that will give users much stronger protection against advertiser tracking.
The current iPhone operating system, iOS 9, already features a "limit ad tracking" option that users can toggle on or off by going to Settings > Privacy > Advertising.
|Twitter Adds Sponsored Messages on Periscope|
Twitter has introduced a new way to monetize live content on the platform by opening Periscope to the Amplify program.
Amplify is an advertising product that pairs brands with content creators, typically for pre-roll video ads, but it doesn’t look like Periscope will incorporate pre-roll ads anytime soon.
The Periscope ad product will debut on Andy Roddick's broadcast...
|Abercrombie & Fitch's Attempts to Rebrand Have Totally Backfired|
The year is 1999. The summer is rolling into fall and Labor Day weekend is spent shopping for last-minute back-to-school clothes. Teen girls, in particular, are flocking to one store. After all, the LFO hit "Summer Girls"is playing non-stop on the radio, and its lyrics ("I like girls that wear Abercrombie & Fitch") solidify the chain's status as the hottest teen retailer of the day.
|A Bunch of Famous YouTubers are Furious at YouTube Right Now — Here's Why|
When you click on a YouTube video, there's a good chance you'll see a 15-second advertisement before it for Febreeze, Purina, or whatever.
But maybe you've noticed that only some videos have these pre-roll advertisements.
YouTubers have to manually opt-in to monetizing their channels, meaning that ads will roll before...
|General Mills Only Wants an Ad Agency Staffed with 50% Women and 20% People of Color|
General Mills — the US food manufacturer behind brands like Lucky Charms, Cheerios, Pillsbury, and Yoplait — has some very specific requirements for its creative agency review.
The company is in the process of asking ad agencies to pitch for its creative...
|How BuzzFeed, Vice, and Bill Simmons Followed the Same Path to Success|
BuzzFeed is going all-in on video.
Vice is openly talking about being a $50 billion company.
Bill Simmons has a new show on HBO.
These seemingly disparate media brands have a few things in common. They are primarily digital entities. They have enormous scale and an attractive audience.
|One Brand Wants to Give Ryan Lochte a Second Chance|
US Olympian Ryan Lochte has managed to find a brand that still wants to sponsor him after he admitted to making up a story about being robbed at gunpoint at the Rio Olympics earlier this month.
The swimmer has signed a deal with Pine Bros. Softish Throat Drops, Adweek reported.
Lochte confirmed the deal on Twitter, saying: "Thanks to all the folks..."
|Google Serves Full-Page Interstitial Ads on Mobile, but Punishes Them on the Web|
Google announced on Tuesday it will punish websites that serve "intrusive" full-page ads and pop-ups on their mobile sites by downgrading them in its mobile search rankings.
"Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible," the company...
|The Guardian Reveals for the First Time It Pays Rebates to Advertising Agencies|
The Guardian has revealed in its annual accounts it pays rebates to advertising agencies,Campaign's Gideon Spanier first spotted.
Parent company Guardian Media Group's (GMG's) financial statements for the year ended April 3, 2016 includes a small section entitled "advertising rebates," which details how the newspaper owner pays rebates in the form of "free advertising space..."
|Arianna Huffington is Leaving The Huffington Post|
Arianna Huffington, the founder of The Huffington Post, is leaving the company, The Wall Street Journal first reported on Thursday.
Huffington plans to focus on a new startup called Thrive Global, which will launch in November and focus on health, productivity, and wellness issues.
The company shares the name of her book "Thrive" and will offer workshops, online courses...
|The 'Supermodel' Standard is Dying as a New Mentality Takes Hold in America|
For decades, leggy supermodels were the ultimate ideal of feminine beauty.
Designer brands all over the world relied on statuesque characters like Kate Moss, Gisele Bundchen, and Heidi Klum to sell apparel.
But now, a shift toward "real" beauty is challenging American conventions, and retailers are taking note.
|The Row Between Google and Review Sites is Flaring Up Again|
For months, review sites including Yelp and TripAdvisor have accused Google of unfairly burying their search results down its search page and instead favoring its own offerings.
In November, Google said this was caused by a "bug" and that it was working on a fix, to which Yelp CEO Jeremy Stoppelman responded...
|Advertisers are Now Able to Buy Programmatic Ads to Target Kids Online|
Rubicon Project, the public ad tech company, has formed a partnership with "kid-safe" marketing platform SuperAwesome to create what they are claiming is the world's first kid-focused programmatic advertising exchange.
The launch of "REX" means that marketers can now use Rubicon's automated tools to buy advertising to target children under the age of 13 online — with the guarantee that the ads they buy are safe and legal.
To date, the entire online children's advertising market operated...
|Unilever's CEO on Why he Bought Dollar Shave Club for a Reported $1 Billion|
Unilever announced on Tuesday it is acquiring Dollar Shave Club for a reported $1 billion, around five times the subscription razor delivery service's expected sales for 2016.
Speaking on his company's second quarter earnings call on Thursday, Unilever CEO Paul Polman explained why he is so excited about the deal.
In short, Unilever is buying into a lot more than just razors.
|Snapchat Wants to Serve You Ads Based on Your Snaps|
Snapchat appears to be working on a new ad product that would use image recognition to pick out real-world objects in user's snaps in order to serve them related filters, ads, and coupons.
A patent published by the United States Patent and Trademark office on Thursday and first filed in January 2015...
|Netflix Users Would Rather Quit Altogether Than See Ads|
Recent Nielsen data on Netflix content could be a precursor to the appearance of ads on the streaming service, but the company might want to think twice about going down that road.
Almost 75% of Netflix users said in an All Flicks survey that they would rather abandon the service altogether than see ads on the platform.
|The Brexit Could Shake Up the UK Media Industry|
The U.K. has voted to leave the European Union last week, which threw the global market into panic and created a sense of uncertainty about the future of Europe.
It's unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.
|Sales are Exploding for a Little-Known Soda Brand With a Cult Following|
LaCroix Sparkling Water has catapulted from near-oblivion to cult status in the matter of a couple years.
The drink has been around for three decades, but for a long time, it was popular only among a handful of Midwestern moms, Vox reports.
Then a paradigm shift happened in Americans' diet: The country started turning against sugar, and in turn, soda sales plummeted.
|This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion|
Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous.
The company has over 75 stores, with a loyal following in the Northeast.
The company prides itself on selling "the good life" to consumers through preppy designs that evoke summer vacations on the water.
|YouTube Thinks It's Bigger and Better Than TV |
Google has released more research that claims YouTube is bigger than TV in a bid to steal advertising dollars.
The latest study, due to be published later on Thursday, combines data from online measurement firm comScore and BARB, the UK TV ratings company, and says YouTube reaches more 18-to-34-year-old...
|McDonald's is Copying One of Chick-fil-A and Panera's Strategies|
McDonald's is releasing a new salad mix that's a bit different than the one that customers are accustomed to - and that draws inspiration from other restaurant chains.
The fast-food chain announced on Tuesday that it will be using a new salad blend, which will now include red leaf lettuce and carrot curls...
|Verizon's Longtime 'Can You Hear Me Now?' Pitchman has Jumped Ship to Sprint|
Throughout the 2000s, Paul Marcarelli was best known as Verizon's "Can you hear me now?" guy.
But now the bespectacled Verizon pitchman has switched to one of the carrier's biggest rivals.
In a new spot, "Paul Switched," Marcarelli says he has jumped ship to Sprint because its "reliability is now within 1% of Verizon."
He also notes that Sprint saves you "50%" on "most" Verizon...
|Apple's Back-to-School Promotion Starts Now, and It Includes $300 Headphones|
Apple kicked off its annual back-to-school promotion online and in Apple Stores on Thursday.
Here's how it works: if you're a student, or the parent of a student, and you buy a Mac laptop or desktop from Apple, you can get a free pair of Beats Solo2 Wireless Headphones, which usually retail for $300.
|Coca-Cola is Branding its Cans in the US Flag to Salute the Army|
Coca-Cola has jumped on the patriotic branding band wagon, by releasing a new can design made up of red and white stripes, with a blue corner section.
The soft-drink company has replaced the stars of the American Flag with the song lyrics: "I'm proud to be an American," signaling that the makeover...
|Twitter has Disbanded the Team that Created the 'Buy' Button|
Twitter has dissolved its 25-member commerce team as CEO Jack Dorsey kills off initiatives that won't pay off for the social network's core business, reports BuzzFeed's Alex Kantrowitz.
This means that Twitter has ceased development of its "Buy" button, which let users order goods and services straight from a tweet. The Buy button will still be around, but won't get new features...
|The Incredible Xbox Commercial Microsoft Didn't Make|
A YouTube video called "Player Two" is going viral on YouTube because it is a tear-jerking, super touching story.
But the story of how and why it got made is just as heart warming.
Here's a clue: Microsoft had nothing to do with it, reports Adweek's Robert Klara.
|YouTube is Launching a New 6-Second Ad Unit You Can't Skip|
YouTube announced Tuesday it is launching a new 6-second ad unit the user can't skip.
"Bumper" ads have been specifically designed with mobile in mind due to their lightweight nature.
In a blog post, video ads product manager Zach Lupei writes: "We like to think of Bumper ads as little haikus of video ads..."
|MTV is Going Back to Music|
MTV is revisiting its roots by bringing back "MTV Unplugged," along with a new slate of music-centered programming.
“We’re on a mission to reignite MTV with everything that makes it one of the world’s most iconic brands — its soul of music, its love of pop culture, and its unexpected, groundbreaking creative,” MTV President Sean Atkins said in a statement ahead of the network's upfront presentation to advertisers...
|Beyoncé Just Teased a Mysterious New TV Project Called 'Lemonade'|
Pop superstar Beyoncé on Saturday announced a televised project entitled "Lemonade" for next week, fueling speculation that she will release a "film-album."
Beyoncé posted a short video on Instagram with the title "Lemonade" which it billed as a "world premiere event" to air on the cable network HBO on April 23.
|Apple Could Be About to Rebrand One of Its Biggest Products|
We've got another big indicator that Apple is preparing to rebrand OS X, its desktop operating system.
There have been rumours and speculation for years that Apple is going to drop the "OS X" brand.
It's a relic of the Cupertino company's pre-mobile past, and its other operating systems all follow a different format: productOS.
|Advertisers are Facing This One Major Issue on Mobile Devices|
Advertisers are doing all they can to reach consumers directly on their mobile devices, but they're hitting a major roadblock that's preventing them from reaching their full potential.
A new report from the Media Rating Council (MRC) cited by Adweek notes that mobile ads take five seconds to load on average.
|This Tech Company is Giving Employees Vacation Time to Sleep In After 'Game of Thrones'|
+rehabstudio — a creative technology agency that works for clients including Google, Starbucks, and Disney — is giving all its UK staff an extra half-day vacation following the first episode of each new season of "Game of Thrones" so they can have a lie-in.
The Season 6 premiere of "Game of Thrones" airs on April 24...
|McDonald's Monopoly Game Has a Surprisingly Wild History|
For nearly three decades, the joys of board games and french fries have intersected every year for a brief, cheerful window. Since 1987, McDonald's has teamed up with the makers of the Monopoly board game to create McDonald's Monopoly, a promotion turns peeling stickers into a high-stakes game.
|Data Shows One US Presidential Candidate Clearly Has the Best TV Ads|
As candidates are knocked out of the US presidential race, TV ads are becoming even more important for those wishing to stay relevant. And the campaign by Democrat underdog Bernie Sanders is using the medium most effectively, according to data from Ace Metrix.
In fact, the Vermont Senator took gold, silver, and bronze in Ace Metrix's ranking of the top presidential ads of the quarter.
|Inside the Anti-advertising Movement That's Recruiting Ad Agency Workers to Destroy Billboards|
To understand Brandalism — a movement that illegally replaces outdoor ads from billboards and bus stops with art — you need to look back to the UK summer riots of 2011.
For five days that August, thousands of Britons demonstrated their frustration at the establishment by rampaging through city-centers, looting or destroying whatever consumer trinkets stood in their way. Overall, across the country, the rioters caused around £100 million...
|Burberry is Printing Codes on Products to Encourage Customers to Use Snapchat In-store|
Burberry is the first brand to use Snapchat’s QR-style ‘Snapcode' feature to give people access to exclusive content when they are in-stores.
Burberry has today revealed the advertising campaign for its latest men’s fragrance, Mr. Burberry, which encourages visitors to spot the ‘Snapcode’ on products that when scanned will direct consumers onto Snapchat.
|Instagram Tries to Quell Fears About Its New Feed as Influencers Freak Out|
About two weeks after Instagram announced that it planned to completely change the way its feed works by algorithmically ranking your photos, instead of showing them to you in reverse chronological order, the photo app is trying to calm the growing freak-out among some of its highest-profile users.
If you've signed on to Instagram in the last few days, then you may have noticed...
|The World's Top 10 Companies, Ranked by Reputation|
The luxury watch brand Rolex is the most reputable company in the world, according to the Reputation Institute's annual rankings.
The Reputation Institute sorts companies according to the public's perception of their performance in seven areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.
|Here's the New Warning Google Will Show When Government Hackers Attack|
Google is revamping the message shown when your account is targeted by government-backed hackers.
It's not exactly a problem that most of us have to deal with. For the overwhelming majority of people, a person who tries to break into one of their online accounts is likely to be a regular criminal, or an abusive partner — or perhaps just a prank-minded friend.
|How to Make the Most Memorable TV Ad, According to Neuroscience|
Consumer neuroscience research company Neuro-Insight has released a study that it says outlines the six key links between TV advertising and long-term memory encoding (LTME.)
Neuro-Insight advises advertisers (more detail below) to: disregard ethnicity and gender; ignore the hard-sell; contrast the pace; show lots of conversations and affection; drive the action with music...
|Reebok is Depending on a Famous Rapper to Save the Business|
Reebok's sales pale in comparison to those of the sneaker behemoth Nike, which is the top apparel retailer in the country.
Reebok held 8% of its market just over a decade ago, but as of February 2015 it held only 2%, Adweek reported. One way Reebok is trying to change the way people think about the brand is by partnering with a star rapper: Kendrick Lamar.
This tactic has been successful for Adidas and Puma, with Kanye West and Rihanna, respectively.
|Yahoo Just Removed a Big Barrier to Buying Ads on Tumblr|
Since Tumblr was acquired by Yahoo in May 2013, its advertising growth has not been going to plan. In February, we reported Tumblr failed to reach its 2015 revenue target of $100 million and that Yahoo hinting that it may write off almost the entire $1 billion deal to buy the blogging platform.
One reason Tumblr has not been as appealing to advertisers as expected...
|An eHarmony-for-Marketers has Launched to Simplify the Agency Selection Process|
A new business matchmaking company that describes itself as the "first and only" service that uses algorithmic science to match businesses with with advertising, PR, branding and web-development firms launched little over a week ago — and it's already signed up Verizon, Samsung, and Disney as its first clients.
Think eHarmony for suits.
The traditional system for finding...
|Ads on News Sites Gobble Up as Much as 79% of Users' Mobile Data|
One of the reasons consumers download mobile ad blockers is the impact ads have on their data plans.
It's the principle reason that carriers like Three in Italy and the UK, andDigicel in the Caribbean, announced plans to roll out network-level mobile ad blocking for their customers. Shine, the company that provides...
|7-Eleven Has a Ridiculous Promotion for Slurpee Fans|
7-Eleven is letting customers bring their own cups from home to fill with Slurpees for a two-day promotion on March 18 and 19.
The promotion will run from 11 a.m. to 7 p.m. on both days.
Mixing bowls, plastic hats, and tea pots are among the eligible kinds of Slurpee vessels during the promotion, according to the convenience store chain.
|This Internet Browser is the First to Feature a Built-In Ad Blocker|
Opera has announced that a major update to its web browser will include a native ad blocker, the first in the industry. The company says it will speed up websites and improve user experience, claiming a built-in blocker is more effective than plugins.
The company announced the feature in a blog post today...
|Millions of People Hate Colonel Sanders — and KFC is Thrilled|
I hate Colonel Sanders. More than that, I hate KFC’s newfound obsession with its founder.
On Wednesday, the brand released yet another commercial starring Colonel Sanders. The ad highlights KFC’s limited-time offer of Nashville Hot Chicken (which I like) and the rotating cast of Colonels (which I despise).
|Kraft Very Quietly Changed Its Mac & Cheese Recipe Months Ago — and Nobody Noticed|
Kraft Heinz announced last April that it planned to remove synthetic coloring and preservatives from the recipe of its popular macaroni and cheese.
But there was some backlash from consumers who wanted the recipe to be left alone.
Because of this, the newly merged Kraft Heinz company decided it would make the changes without making a big deal about it...
|Online Ads Can Change How You Perceive the World|
Do you ever get the sense that advertisements you see online know more about you than you might expect? Have you ever wondered why you’re being shown an ad for a product, only to realize later that you might actually be the kind of person who would want to buy it?
If so, it’s likely that the ads appearing on your screen have been behaviorally targeted.
Behavioral targeting uses information...
|Finally a Way to Share Snaps on Desktop|
Snapchat launched its web player on Sunday night, with a debut live video story from the Academy Awards.
People visiting Snapchat.com on Sunday were served with live updates from the Oscars — in the form of a rolling Snapchat Live Story.
Snapchat's reporters on the ground filmed the actors' arrivals on the red carpet, commented on their fashion choices, and shared behind-the-scenes footage from the show itself — complete with bespoke Snapchat Oscars filters.
|3 Massive Projects Facebook is Working on Over the Next 10 Years|
Facebook CEO Mark Zuckerberg held a live fireside chat in Berlin on Thursday morning to discuss some of his company's most innovative projects.
At the end of the interview, the moderator asked Zuckerberg one final question:
"How do you see Facebook in 2025?"
Zuckerberg said by that time, he hopes to see progress in three key areas: Connectivity, AI, and virtual and augmented reality.
|Under Armour: Why it's Moving More of its Ad Budget Away From TV|
Under Armour's latest big brand campaign launches Tuesday and will see the brand reduce its TV spend as part of the overall media mix as it shifts more ad dollars to digital.
Speaking to Business Insider ahead of the campaign launch, Under Armour's senior vice president of brand marketing Adrienne Lofton said the split between digital ads and TV ads is around 50/50.
It used to be 70/30.
|Can Publishers Really Stop Ad Blockers?|
Around about the last half of 2015, a number of high-profile publishers such as Forbes, The Washington Post, and GQ began experimenting with erecting ad block walls.
It's the latest attempt to ward off the damaging effects of ad blocking — but there's not much evidence to show this new technique is really working.
The majority of them work by detecting when an ad blocker user...
|KFC Can't Reach Millenialls; Big Trouble for the Brand|
“Young people are growing up with distrust in institutions, distrust in big brands,” Kevin Hochman, KFC’s chief marketing officer, told the Associated Press. “It makes it very difficult to sell in conventional ways that might have worked for my generation or my parents' generation.” Hochman says that KFC data indicates that only two out of five millennials have even tried KFC.
|New York City's Museum of Sex is Rebranding |
Created by international branding firm Base Design, the new work for the museum aims to help it move past misconceptions that it’s merely a “novelty or repository for pornography” while highlighting the unique content that can be found there, like its “in-depth exhibitions” and programming that “views sex..."
|The Tech Intel Used to Turn Lady Gaga into David Bowie |
When David Bowie died in January, there was an outpouring of grief for the artist who made innovation in performance mainstream. To pay tribute to Bowie, Lady Gaga teamed up with tech company Intel to produce a show which used holography, robotics, 3-D motion graphics, and live video processing.
She performed nine Bowie songs in six minutes at the Grammys...
|Nominate the Most Creative Women in Advertising|
There are increasingly more women in creative director roles in the advertising industry, but women are still woefully under-represented in the top ranks.
Some 70% of young female creatives say they have never worked with a female creative director or executive creative director, according to a study from the Young Creative Council.
Each year we publish our rankings of the 30 most...