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Original articles from Paige Brooks Briggs.
 
Big Data Isn't Always Correct When it Comes to Millennials
In a myth-busting survey conducted by Carat, it was found that the majority of what we have been told about Gen Y (Millennials) is wrong. The Carat study, called "The Millennial Disconnect," was done by Copernicus, a Dentsu Aegis Network company. Big data is a big deal when it comes to brands. According to the survey, based on...

User-Generated Social Media is Changing the Game for Sports Brands
Fans are now running the game — on social media, that is. With everyone's day-to-day lives immersed in social media, it is no wonder that sports marketing has made some major changes. Even big corporations and powerhouses like Red Bull and ESPN are focusing more on social media geared towards fans.

The 140 Character Limit Does Not Exist... Kind of.
The Twitter Gods have heard our cries – kind of… Before you are jumping for joy there’s a catch. It’s not tweets that the limit has been removed from but DM’s are not restricted to 140 crammed characters.

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