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Original articles from Angela Bright.
College Students Are Important to Brands
The Wall Street Journal recently reported that Walmart plans to open an on-campus store at the University of Arkansas. The store will be part of the “Walmart on Campus” program, a test initiative to open small-to-medium sized versions of the large store. This is a smart move on Walmart's part. College students need wallet-friendly, one-stop shops where they can purchase things such as food, toiletries, and prescriptions; drug store prices don’t compare to Walmart prices. Walmart supercenters that are located in college towns, such as State College, PA (home of Penn State University), already benefit greatly from the college community, but Walmart isn't the only company that is seeking a relationship with college students.

Twitter vs. Facebook
Business Insider recently posted an article titled, “When It Comes to Marketing, Twitter Destroys Facebook.” The article reports that, despite Twitter making up only 5% of social media traffic compared to Facebook’s 78%, further research showed that Twitter is a better marketing tool.

Why Color Matters
Pantone, the company known as the color experts, recently announced Honeysuckle as its color of the year for 2011. Honeysuckle is a pinkish/reddish color described by Pantone as “encouraging and uplifting.” Fashion designers are already using the color in their upcoming collections, and even Visa has teamed up with Pantone to issue a Honeysuckle Platinum Rewards Card.

Good Cause, Bad Campaign
In honor of World AIDS Day, almost 20 of the “world’s most followed celebrity Tweeters,” including Alicia Keys, Lady Gaga, Kim and Khloe Kardashian, Usher, and Ryan Seacreast, participated in Keep a Child Alive’s Digital Death campaign. The campaign called for these celebrities to “digitally die”—no tweeting or updating Facebook until $1 million was raised for the cause. The campaign began on Wednesday, December 1 and by that Saturday they had raised about $180,000. By the end of the day on Monday, December 6, the campaign miraculously reached $1 million and our celebrity tweeters were resurrected, all thanks to a $500,000 donation from billionaire Stewart Rahr. I’m sure the campaign expected that it would be easy to raise the $1 million (minus the $500,000 lump sum donation), but there were some obvious flaws that made it hard for people to take the campaign seriously.

Bring Your Corporate Holiday Card to Life
Distributing a corporate holiday card is a great opportunity for your company to reinforce the brand to its customers. Holiday cards have evolved past the typical rectangular shaped greeting card that often looks bland and…well, typical. eCards have become the preferred cost-efficient, eco-friendly choice and the possibilities are almost endless in terms of design and animation. A greeting card can serve as an opportunity to be creative and (hopefully) leave a lasting impression that will get people talking about your business (a nice little gift doesn’t hurt either!). Consider these ideas when putting together your corporate holiday card, and if you haven’t started already, you may want to hurry up! Differentiation still applies.

Fake Brands Get Real Fans
For years, fictional brands have been used as product placements in movies and television. These brands are often developed either to mimic a real brand, to have a brand that is unique to a particular movie or television show (i.e. Duff Beer on The Simpsons), or simply to avoid the legal process for obtaining rights to use a brand in a film or television show. Now, as brands strive to be more creative with their marketing efforts, fictional brands are becoming more and more like real brands, taking on a personality and marketing strategy of their own.

The Other Mobile Marketing
Mobile marketing doesn't just refer to cell phone apps. Long before the age of the iPhone and million dollar advertising spots, small business owners, such as the beloved ice cream man, used trucks not only as their storefront, but as their marketing strategy. Now, the original form of mobile marketing has returned. This time, it goes beyond the ice cream truck that roams aimlessly around the neighborhood. Food vendors and even fashion designers are using branded trucks to sell their products, and they are using modern-day marketing tools to enhance their reach and provide a unique experience for their customers.

Camel's Comeback a Drag
The Campaign for Tobacco-Free Kids is up in arms about a recent Camel cigarette campaign they believe is aimed at children. Matthew L. Myers, president of the organization, released a statement on Nov. 12 expressing his frustration with the message that R.J. Reynolds (owner of Camel) is sending through the campaign.


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