|Original articles from Inc..|
|7 PR Trends to Watch and Implement in 2019|
To be fully prepared for a new year, you need to add an element to the mix of what you're examining: the latest trends.
|Five Easy Steps for Delegating Properly|
When you are the leader, you may have a strong desire to control of everything -- but let's face it, you can't and shouldn't even try to do everything yourself.
|McDonald's Bets Big on Bacon|
McDonald's just announced an addition to its French fries options that the company thinks will make them even better: bacon and cheese.
|Trend: More Online Brands Opening Physical Stores|
The cost of acquiring new customers online is soaring as more brands compete, so many businesses are going back to the basics.
|5 Social Media Trends to Apply in 2019|
Not surprisingly, social media will continue to dominate the marketing landscape this year.
|How to Keep Team Meetings Balanced|
Is one person dominating your meetings? These practices keep the talkers in check and clear a path for the introverts.
|Should Your Facebook Marketing Take a Break Too? |
Ramp up your marketing efforts and find more ways to stay connected with your customers.
|Instagram's Testing "Error" Likely Shows Its Future |
Instagram's unpopular test of a tap-to-advance feature for the Explore tab may be coming, despite the backlash.
|5 Common Unprofessional Email Mistakes|
In jobs where communication matters more, it's important to ensure that you're coming across as completely professional.
|Marketing to Gen Z in 2019|
If you thought Millennials cared about social causes, wait until you meet Gen Z.
|4 Big Predictions for the 2019 Workplace|
The 2019 magic eight-ball says, "It'll be a banner year for learning and growth!"
|5 Things to Instantly Improve Brand Communication|
Much of success in business comes from what you do--your planning and behavior. But the way you communicate is the other half of the equation.
|How to Learn From Your Worst Bosses|
You may have been belittled, disrespected, or undermined. But here are key lessons every professional can take away from their experiences with terrible bosses.
|Apple's First 'Ad' Could Fetch $60,000|
A single note on a piece of notebook paper that Steve Jobs probably spent 10 minutes writing in 1976 is going up for auction.
|25 Tech Predictions for 2019|
It will be a new year, and things look to be very different.
|Tofurkey and the Veganizing of Thanksgiving |
The once-small startup is now competing with the likes of Impossible Burger, Memphis Meats, and Beyond Meat.
|18 Things to be Thankful for at Work|
On Thanksgiving, many families follow the tradition of expressing thanks for the good things that have occurred. When we return to the office, however, we're more likely to complain than affirm.
|8 Free Tools Every PR Pro Should Know About in 2019|
Talk about good, for nothing. Here are the latest free tools sure to improve the results from your marketing efforts.
|Video: The New Post-Interview Thank You |
Video thank you emails can win out over a regular thank you email because they show that you're tech savvy. Video also can give a brief reprieve to eyes that are tired from focusing for hours on fonts.
|7 Social Media Trends Brands Need to Know for 2019|
Marketing on social media is an ever-moving target. Paying attention to these 7 trends will help you take better aim.
|Regaining Your Business Momentum|
Facing a workplace setback? Instead of being discouraged, here is what you can do to regain confidence to keep going.
|How to Quantify Your Company Culture|
Lots of leaders talk about what a great culture they have inside their organization. But do you really understand your culture?
|Five Common Hiring Mistakes and How to Avoid Them|
Hiring is one of the hardest challenges leaders will face. When you're short staffed, tasks build up, and your staff starts entering burnout phase.
|Is Your 2019 Marketing Plan Already Failing? |
Get to marketing growth faster by ditching your marketing plan and executing an agile strategy.
|The 10 Most Commonly Misspelled Words in the English Language|
An email or document with spelling errors makes it difficult to trust the sender. Spelling speaks to attention to detail and you want to make sure yours is on point.
|3 Ways to Combat Facebook's Drop in Page Engagement|
You may have created the content equivalent of Moby Dick, but unless you can distribute your content to the right people at the right times, no one cares.
|The 10 Brands Generation Z Trust Most|
Young consumers have different buying behaviors and elevated expectations; the brands that understand them will win their loyalty.
|How to Motivate (and Hire) the Best Candidates|
Many employers wait more than a week to respond to job applicants, which poses a risk for losing top talent to the competition. Learn how you can treat job applicants more like customers.
|6 Ways to Ensure Your Facebook Account is Secure|
On September 25th, Facebook determined there was a significant security breach, which was publicly announced on the 28th.
|How to Declutter Your Work Space in Less Than Five Minutes|
Sometimes it's nice to have a space that's free from distraction, with everything ready to go, quick to find and within reach. And if you've got five minutes, an orderly workspace absolutely can turn into reality.
|8 Apps to Help You Nail Your Next Presentation|
Use these apps for your next speech to make stage fright go away, engage your audience, and prepare for just about anything.
|Four Things Newly Promoted Leaders Should Do Right Away|
When you're tapped for a leadership role, don't look back. Think about what you need to do (and what not to do) to make yourself successful in your new role.
|What To Do When Work Takes a Toll on Your Mental Health|
The flip side of being smart and accomplished is that it's easy to fall into traps of overthinking, worrying, and perfectionism.
|Job Hunting? Don't Skip the Cover Letter|
If you're applying to jobs, I'm here to tell you: The cover letter is still a big deal to recruiters and hiring managers. Turns out, if you skip the cover letter, you might just get skipped over in your hunt for your next great job.
|Colin Kaepernick is Face of Nike's Anniversary Campaign|
They just did it. Taking a stand may not be comfortable, but sometimes you have to. And sometimes it's good PR.
|Will You Be Good at a Job You've Never Done Before? |
One of the things that will help you futureproof your career is to figure out whether you have the potential for jobs that you haven’t done in the past.
|Three Questions to Make You a Better Interviewer|
"Can you walk me through your resume" just doesn't cut it when you're truly looking for the best fit. These three interview questions will change how you hire.
|Ikea's New Ad Addresses What's Wrong With Work Today|
The world's largest furniture retailer is taking a strong stance about work in its latest commercial.
|Three Things Every Salary Negotiation Should Include|
Negotiating for a salary should not be about how you dress up the conversation, or about the right verbal innuendo, it should be about the facts.
|Chipotle Is Bringing You the Bacon|
There comes a time in every brand's life when it reaches a crossroads. For Chipotle that time is now, and that crossroads involves bacon.
|Using Hashtags the Right Way in 2018|
Hashtags still represent a big opportunity for brands to inform content creation strategies, and attract new followers.
|How Brands Use Smart Speakers to Market to Kids|
AI assistants want to raise (and market to) your children. Welcome to the era of voice-robot parenting.
|How to Be a Better Leader in 30 Days|
These 30 tips may not transform you overnight, but it will improve you at the end of 30 days.
|McDonald's New Happy Meal Will Make 80's Kids Happy|
Since everything old is new again, it's probably inevitable that McDonald's would give the Rubik's Cube another shot.
|Job Hunting? Don't Skip the Cover Letter|
You may be tempted to skip a cover letter in the digital recruiting age, but don't. If you want the job, write about it.
|Five Ways to Say No to Your Boss|
Just because they're in charge doesn't mean their every request is worth doing exactly as asked.
|Brand Lessons From PayPal's Mistake |
A man wrote PayPal to say his wife had died. The company's response was heartless.
|5 Rules for Marketing on Facebook Messenger|
Boost your ROI with these tried-and-true tactics for chatbot marketing automation.
|How Frequently Should Your Brand Post on Social Media? |
There's a lot of debate when it comes to recommended frequency for social media publishing. Here's what the data has to say about it.
|How to Be the Boss of Your Inbox|
Happiness is an empty inbox. Believe me, you can do it (or get pretty darn close).
|Seven Habits to Help You Achieve Your Goals|
According University of Scranton, 92 percent of people who set goals never actually achieve them. Failing to meet goals is frustrating and can set you back.
|Forget Kombucha: Cannabis is the Next Beverage Trend|
As beverage heavyweights like Constellation get into the cannabis industry, THC and CBD infused drinks are about to show up everywhere.
|Branding Blunder? IHOP's Potential Mistake|
Branding is a sexy topic, at least according to branders, who will tell you all about how much power and value you can reap when you build an iconic brand.
|3 Best Practices for Following Up After an Interview|
Navigating the interviewing process can be like playing a game of chess. Although your experience and qualifications get you into the game, to succeed, you'll have to make a few strategic moves if you want to prevail.
|Seven Keys to Working From Home|
Working remotely effectively is a red-hot job skill--one that requires practicing the right things. Here are 7 ways to make yourself better at it.
|3 Key Ingredients For Creating Interactive Content|
Neuroscience says we're built to like feedback, novelty, and control in our media.
|The Surprising Productivity Boost of Working From Home |
The jury was out on the productivity effect of working from home. It has returned with a surprising verdict.
|The Inside Story of Wawa, Taking Over the East Coast|
54 years old. $10B in revenue. This family-owned business is rapidly expanding--and ditching gas and cigarettes for kale salads and nerdy coffee.
|Six Questions to Ask Before Accepting a Job Offer|
Are you really sure that company or boss is the right one for you? Ask these questions to be absolutely sure.
|Video: The New Way to Thank a Job Interviewer|
With email thank you notes becoming the standard for interviews, video versions have big advantages.
|5 Ways You Can Be Healthier at Work|
The average person spends 90,000 hours -- or around one third of a person's life -- at work. It seems like we're all one project away from living at the office.
|Purchasing Power: Gen Z is Where It's At|
Brands haven't seen anything yet. The influence and buying power of Gen Z is mind-blowing.
|5 Ways to Excel at Your New Job|
Establishing yourself in a new role is critical for future career trajectory. Early impressions of your attitude, drive, and performance are often established within the first year -- or sooner.
|10 Ways to Make an Impressive Impact at the Office|
The world's growing ever more competitive. Even if you already have a job, making sure you have access to the best opportunities means going beyond the usual.