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Original articles from MediaPost.
 
M&M's Returning to the Super Bowl
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in 2018, with a 30-second spot.

T-Mobile Announces "Netflix On Us" Partnership
The carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those who subscribe to T-Mobile One family plans.

ANA: Bot Fraud Estimated at $6.5B in 2017
Advertising spending should increase by 10% or more this year, but a study released ANA)and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.

Commission-based Comp Model Rebounding for Agencies
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.

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