|Original articles from Fortune.|
|How Sonic Branding is Helping Companies Be Heard |
Sonic branding, audio logos, and jingles are not necessarily new. Almost everyone recognizes that Apple hum when you power on a Mac. But the conversation about signature sounds is getting louder, and more nuanced, as consumers change how they interact with the world.
|The Story Behind Nick Offerman's Branded Whisky #2019|
If you’re a fan of the show Parks and Recreation, then you know that character Ron Swanson had a special relationship with whisky—specifically Lagavulin.
|Why We Prefer Waze to Apple and Google Maps|
Its army of (unpaid) human editors make the difference and continue to make Waze the clear winner in GPS traffic navigation.
|Deconstructing the Peloton Ad 'Outrage' |
The fierce criticism of the ad points to the new standards brands are up against, as more consumers demand traits like authenticity and inclusiveness from the products they buy.
|Confirmed: Amazon is Launching a New Grocery Store Chain|
The retail giant has posted job listings for “Amazon’s first grocery store” in the Los Angles suburb of Woodland Hills. The venture will be separate from the company’s Whole Foods subsidiary.
|The NBA Just Launched Its Own Streaming Service|
The new streaming service will offer live and archived games (as well as original shows revolving around the league) at $6.99 per month.
|Six Mistakes to Avoid When You Deal With HR |
While many employees look at Human Resources as the “scary oversight” team or perhaps even paper-pushers, HR departments get much less credit than what they deserve.
|Sam Jackson is Alexa's First Celebrity Voice|
Samuel L. Jackson will be the first celebrity voice of Amazon's Alexa virtual assistant, giving people the opportunity to ask the actor for help—and to receive either a clean or expletive-laden response.
|Philip Morris and Altria Call Off $200 Billion Merger|
Plans to reunite Big Tobacco in a merger between Altria (MO) and Philip Morris International (PMI) were canceled on Wednesday, with the industry facing its greatest regulatory threat in decades.
|P&G Exec on Staying Relevant, and the Gillette Ad|
P&G’s grooming business has seen its share of struggles recently. North America Group President Carolyn Tastad can admit that.
|10 Great Questions to Ask Your Interviewer|
When the interviewer gets to those 7 crucial words—"Do you have any questions for me?"—what will you say? And what you'll say next does matter.
|Why McDonald's is Buying Tech Companies|
McDonald’s announcement Tuesday that it was buying Apprente, an artificial intelligence company, might seem out of character for the fast food giant, but it actually speaks to the industry’s increasingly competitive landscape.
|CVS Launches $50M Anti-Vaping Campaign|
This morning, CVS is launching a new $50 million campaign to help stop teen vaping, and create the first tobacco-free generation.
|Vodka Brands are Going Natural Too|
Goodbye, orange creamsicle vodka: brands like Absolut and Ketel One want to get In on the wellness movement.
|Bad News for Tide: Laundry Pod Poisonings Rising|
Since a peak of 13,112 in 2015, calls to poison control centers about children's exposure to liquid laundry detergent packets have consistently declined - until 2019.
|Gap's Athleta Signs Its First Athlete, Allyson Felix|
Athleta is stepping in after Nike failed the track and field athlete over pregnancy policies.
|Meet Dos Hombres, Aaron Paul and Bryan Cranston's New Mezcal |
Once the two actors determined they couldn’t do a project on-screen together, Paul suggested that they consider going into the alcohol business instead.
|Starbucks' Summer 2019 Serving: Tie-Dye Frappuccinos|
Starbucks' new Tie-Dye Frappuccino may take baristas a few extra minutes to make, but the chain hopes the new drink will be top-of-mind for an afternoon pick-me-up.
|Six Tips to Make Meetings Effective and Engaging|
Whether you're an employee or entrepreneur, meetings are a way of life. What percentage of your time at work do you spend in meetings? If you’re a middle manager, it’s likely about 35% of your time.
|Target's $50M Pre Father's Day Tech Outage |
The impact of Target’s weekend register glitch won’t show up until the quarterly revenue in August, but it could have cost the company about $50M in lost sales.
|Is Esports the New Premed? |
The Ohio State University now offers an e-sports program that includes courses about coaching e-sports teams, marketing video games, and managing the business side of gaming.
|How Yeti Became One of the Hottest Outdoor Lifestyle Accessory Brands|
Before Yeti, it was difficult to imagine consumers getting excited about a $30 beverage mug, much less the $300 coolers upon which two Texan brothers launched the company in 2006.
|Pizza Hut is Revamping Its Signature Pan Pizza|
After 40 years, Pizza Hut announced plans to change the recipe for its Original Pan Pizza, effective immediately.
|Your Privacy & the 2020 Census |
“Every time you publish a statistic you leak information about that confidential database,” says Simson Garfinkel, a computer scientist with the bureau.
|Impossible Foods' Newest Partner: Little Caesar's |
For the first time since Impossible Foods introduced its meatless burger, the plant-based food purveyor is launching a new product: The Impossible Sausage.
|Whole Foods Will Soon Accept Cryptocurrency|
Among other major retailers, this is a big win for bitcoin and 3 other crypto-based digital payments. Because techies want to eat organic too.
|The Latest in Victoria's Secret vs. ThirdLove|
Victoria's Secret trademarks a twist on their rival ThirdLove's name, but will it backfire? The jury is still out.
|Target Expands Private Label Alcohol to Include Sangria|
In addition to their California Roots bargain wines, Target is now selling a $5 sangria, hoping for the same success.
|DTC Darling Casper Wants to Sell More Than Mattresses|
Thinking differently will be crucial for Casper, with the 5 year old startup's competition coming from sources beyond the other direct-to-consumer mattress brands.
|Pepsico is Serious About Carbon Footprint Reduction|
PepsiCo is launching a new "hydration platform" focusing on reusable bottles, developed it in response to existing consumer behavior.
|Ancestry.com is the Latest Brand to Apologize for Insensitive Ads|
The ad, which ran on television and online, depicted a black woman and white man dressed in slave era garb running through an alley.
|Google and Amazon Play Nice With Streaming Services|
YouTube will soon be available on Amazon’s Fire TV while Amazon Prime Video will show up on Google’s devices, the companies said in a statement.
|JAB Holding Co Atones for Family's Nazi Past|
JAB Holding owns major coffee brands including Panera, Keurig and Krispy Kreme. And their past shows committed Nazis, not just opportunists.
|Do YouTube's Kidfluencers Warrant an FTC Review?|
Since it was founded in 2005, YouTube has operated beyond the reach of rules that govern advertising on traditional television.
|This Food Startup Wants to Revive Cup-a-Soups|
Instant soups, with the ubiquitous foam cups, were first introduced to the U.S. in the 1970s and haven’t evolved much in the years since.
|Analyst: E-Sports Advertising to Rise 25% This Year|
U.S. online ad revenue for e-sports, including sponsorships, is expected to grow 25% to a record $178.1 million this year.
|NY Grand Jury Investigating Facebook's Privacy Practices|
An investigation by the U.S. Justice Department has broadened to include a grand jury, signaling an escalation in the ongoing federal probes.
|'Fearless Girl' In the News Again|
The sculpture is now the subject of a court order blocking her creator from selling a replica to buyers in Germany.
|France Proposes 'Digital Tax' on Tech Giants|
France unveiled its new ‘GAFA’ digital tax, named after those it targets: Google, Alphabet, Facebook, and Amazon.
|CPG Brands Are Raising Prices|
The American manufacturer Church & Dwight Co. recently increased prices on 30% of its products.
|Tesla Launches 'Dog Mode' |
As a Valentine’s Day present to pet-loving Tesla owners, the electric car company rolled out its highly anticipated “Dog Mode” Thursday.
|Tokimeki Unfollow is Marie Kondo for Your Twitter Feed|
Designer Julus Tarng has created a way for Twitter users to make sure their news feed sparks as much joy as your recently-tidied desk.
|Gucci Faces Backlash Over 'Blackface Sweater'|
Gucci has issued an abject apology after people noticed that its sweater, which features cartoonishly thick, red lips around the mouth cut-out, looks an awful lot like blackface.
|Finally: A Robot Lawnmower|
If you’re tired of mowing the lawn (who isn't?), iRobot, at long last, might have a solution.
|You Can Celebrate Valentine's Day With Heinz Ketchup Caviar|
Elegance is a must when planning the perfect Valentine’s Day dinner. This year you can top your burger with delectable ‘Ketchup Caviar’.
|Study: Junk Food Ads Targeting Black & Hispanic Youth|
Companies that sell junk food, from fast food to unhealthy snacks and sugary drinks, are spending billions of dollars on ads targeting black and Hispanic youth.
|Gillette's New Ad Makes Nike's Kaepernick Stance Look Coy|
For the last three decades, Gillette has offered “The Best A Man Can Get.” Now, to mark the switch to its new “The Best Men Can Be” tagline.
|Pizza Hut Expands Beer Delivery for the Big Game|
Pizza Hut announced Monday plans to expand beer delivery service to 300 locations by mid-January.
|Serena Williams Joins Bumble's Ad Campaign|
Serena Williams will be the face of Bumble’s upcoming ad campaign stressing the importance of women’s empowerment.
|Chipotle Launches 'Lifestyle Bowls'|
Chipotle announced plans for a new menu of “Lifestyle Bowls” that will include meals for paleo, ketogenic, and Whole30 diets.
|U.S. Cannabis Industry May See a $20 Billion Boom|
Recently passed farm bill includes the legalization of hemp, paving the way for the cannabis industry to explode.
|Vitaminwater's $100k Smartphone Challenge|
Could you live without a smartphone for a year, if you were rewarded with $100,000? Vitaminwater is challenging you to try.
|Netflix's 10 Most Binge Watched TV Shows Of 2018|
Although Netflix is famously secretive over its viewership numbers, they gifted us with the holiday treat of its most binge-watched shows of 2018.
|Lego Gifted $100M to Sesame Workshop|
The Lego Foundation just gave Sesame Workshop $100 million to help children who have been impacted by the Syrian conflict.
|Walmart vs. Amazon Heats Up|
The world’s largest retailer once again showed it's willing to spend and sacrifice profit margin for market share gains.
|PBR in Desperate Court Battle With MillerCoors|
Pabst Brewing Company and MillerCoors are facing off in court this month with big stakes for one of America’s longest-brewing beer brands.
|Jack Daniel's Releases Advent Calendar|
Jack Daniel’s wants to help you celebrate the days leading up to Christmas in the best way possible: with whiskey.
|How to Answer the Most Uncomfortable Interview Question|
If you’re interviewing for a new job, or meeting with recruiters, there’s no guarantee that anyone’s going to ask you to talk about your flaws. But it’s a pretty safe bet.
|Google Makes Rare Change to Homepage|
When you visit Google’s homepage on a mobile device, you’ll now find that there’s a Discover feature under the search box where you’ll find a curated list of content.
|Mr. Rogers Pitches Google's Pixel 3 |
The voice of Fred Rogers returned to television screens during the World Series on Tuesday night.
|Coca-Cola's Marketing Slogan in New Zealand Did Not Go Well|
What was supposed to read as a friendly hello to a friend on vending machines actually translates to “Greetings, death.”
|Easy Steps to Make Your Resume Stand Out |
Nowadays, your resume has to cater to the human hiring managers and the robots viewing it. Here's how to nail it.
|Is LaCroix Really All Natural? |
A class action suit filed against the drink’s parent company alleges that this is a false claim, charging the brand with using a number of artificial ingredients.
|IHOP is Brewing Up a New Offering: Pumpkin Pancake Stout|
IHOP’s identity crisis is taking another unusual turn as the pancake chain has released an IHOP-branded beer in select markets.
|Google Just Overhauled Its Search Algorithms. Again.|
Google is tweaking its search engine to emphasize more personalized results and more compelling images.
|Ryan Reynolds' Aviation Gin Partners With Virgin Atlantic|
The Portland, Ore.-based gin brand is going to be served exclusively on Virgin Atlantic and at Virgin Atlantic Clubhouses in major airports.
|Oreo Will Celebrate Mickey Mouse's Birthday With New Cookies|
Early images show a white Oreo package covered in confetti, and points to a birthday cake flavoring.
|Amazon is Now 3rd Largest Digital Ad Platform in U.S.|
U.S. advertisers are likely to spend about $4.61 billion on Amazon’s advertising platform in 2018, which is a whopping 144.5% increase.
|Coca-Cola Considers CBD-Infused Drinks|
The move would mark a major shift in the cannabis industry, with one of the world’s largest corporations embracing the drug.
|A Domino's Franchise Ends Free Pizza Campaign|
The campaign promised 100 free pizzas for 100 years for fans who got a tattoo of the Domino's logo.
|Carlsberg Goes Greener With Snap Packs|
According to Carlsberg, the Snap Pack technology will reduce the amount of plastic it would typically use in a six pack by up to 76%.
|Blue Wave Hits In-N-Out Burger|
Cult fast food chain In-N-Out Burger is getting served after it was revealed the restaurant chain donated $25,000 to the California Republican Party.
|Tom Brady & Russell Wilson Team Up as Pitchmen|
Both Brady’s and Wilson’s deals include equity stakes in the online mattress company Molecule, which also has a partnership with the New York Mets.
|How Target Keeps Its 'Tar-zhay' Luster|
Having unique products that have a strong enough identity for shoppers is essential to keep Target on the comeback trail.
|The Best Ways to End Four Common Professional Conversations|
Your “closing” should open doors. If you want to get people to take action and do what you want, this is what you should say.
|The Girl Scouts Are Adding Another New Gluten-Free Cookie Option|
The Girl Scouts are here to save the day with a morsel of good news—at least for cookie lovers.
|Amazon Hiring 200+ Work-From-Home Employees|
All are full-time, with benefits, and open to applicants in the United States, the United Kingdom, Germany, and Costa Rica.
|Bespoke Post Adds Curated Wine Subscription |
The NYC-based startup thinks Millennial men are being underserved in the category.
|Walmart to Sell Gobble Meal Kits in New Partnership|
In the battle over the future of food purchases, Walmart is making moves to maintain a fighting chance against Amazon and Whole Foods.
|IHOP President on the IHOb Stunt|
Darren Rebelez addressed the company’s name change gimmick in a new interview: "Literally Everyone on the Planet' Knows It Sell Burgers Now"
|Why and How to Celebrate World Emoji Day|
Whether you celebrate today with a happy face, a pair of raised hands, or a mere shrug, July 17 marks World Emoji Day.
|Adidas is Going Greener|
The company is doubling down on its sustainability push. By 2024, Adidas will only use recycled polyester in its shoes and clothing.
|It's Free Slurpee Day at 7-Eleven|
7-Eleven stores will give customers a free small Slurpee on ‘7-Eleven Day‘ (July 11—or, 7/11 on the calendar) from 11 a.m. to 7 p.m.
|How HBO Will Change Under AT&T Ownership|
HBO employees were told at a recent town hall that the premium network is going to “change direction a little bit.”
|Seth Rogen Calls Out Twitter on White Supremacy Problem|
The actor tweeted on Tuesday that he has been “DMing” with Twitter CEO Jack Dorsey about his “bizarre need to verify white supremacists.”
|P&G Wants 50% of Its Ads Directed by Women by 2023|
The consumer goods corporation will also work toward closing its own gender gap at the creative director level.
|Brand Blunder: Target Sells 'Baby Daddy' Cards |
Across many of its stores, Target was carrying a card depicting an African-American couple with the words “Baby Daddy” overlaid over them.
|Kim Kardashian Wants Twitter Edits Too|
The reality TV star reportedly spoke directly to Twitter CEO Jack Dorsey about the issue at her husband Kanye West’s birthday party.
|Behind BoA's Decision to End Business With Some Gunmakers|
In April, Bank of America made the decision to end its business with makers of military-style weapons who sold those arms to civilians.
|IHOP to Re-Brand as IHOb on June 11th|
International House of Pancakes, perhaps better known by the initials IHOP, is ditching the pancakes—in its name, at least.
|Advertisers are Boycotting 'Full Frontal' and Samantha Bee|
Autotrader and State Farm have pulled their ads from TBS’s Full Frontal after host Samantha Bee called Ivanka Trump a “feckless c***.”
|How Amazon is Using Whole Foods For Retail Domination|
The Seattle giant believes selling you groceries is the key to selling you everything else.
|Instagram Finally Adds Mute Button|
After countless user requests, Instagram has finally decided to roll out a mute button to hide posts from certain friends.
|Does Siri Hate Your Mother? |
When users query Siri for a definition, the service looks for it in the Oxford Dictionary. The second definition in that dictionary for 'mother' lists the expletive.
|Newest M&M's Flavor Only Available at Dollar General|
Orange Vanilla Cream M&M’s will hit the shelves on April 30—and will be sold exclusively at Dollar General stores across the U.S.
|Farewell, Ford Taurus, You Served Us Well.|
The venerable, family, four-door Ford Taurus is joining a list of sedans that Ford plans to phase out.
|Sony Sues Brewery Over 'Breaking Bud' IPA|
Sony Pictures is taking on California’s Knee Deep Brewing Company over the name of one of its IPAs: Breaking Bud.
|This Faked Photo of Emma Gonzalez Went Viral on Twitter|
After Parkland shooting survivor and activist Emma González spoke during Saturday’s March for Our Lives, images began to circulate of the teenager ripping up the U.S. Constitution.
|Whole Foods Outlines New Prime Loyalty Plan|
Whole Foods met with suppliers in Austin in an attempt to quell concerns and uncertainty that have been brewing since the grocer was acquired by Amazon.
|Walmart Grocery Delivery Availability Grows to 40% Of U.S. Households|
The retailer said on Wednesday it was expanding the service to a total of 100 metropolitan areas by the end of the year, up from six currently.
|Apple, Spike Jonze Score With HomePod Ad|
Apple is never shy about hiring celebrities to hawk its products. The latest example is a new commercial aimed at selling the tech giant’s recently-released HomePod smart speakers.
|KFC Announces its First Female Colonel Sanders|
Despite some skepticism, relaunching the Colonel Sanders campaign in 2015 has brought KFC considerable success. A report of same-store sales growth is expected in early February.
|Target Offers Bleak Holiday Season Profit Forecast |
Target CEO Brian Cornell in a statement said that holiday season shoppers could expect an improved shopper experience thanks to “our investments in wages, training and additional hours.”
|Uber and Lyft Have Banned a Conservative Activist|
Conservative activist Laura Loomer was banned from the ride-sharing services on Wednesday after unleashing an anti-Muslim tweetstorm.
|Twitter Will Now Label Political Ads and Sources|
Twitter said on Tuesday it would add labels to election-related advertisements and say who is behind each of them.
|Burger King Released a Powerful Anti-Bullying PSA|
The fast food giant rolled out a public service announcement Tuesday in honor of National Bullying Prevention Month that uses a clever social experiment to demonstrate how people often refuse to speak out against bullies.
|How Walmart Won Back Shoppers from Dollar General|
The dollar store was one of the fastest growing retailers in the years after the Great Recession as low-income shoppers looked for lower prices.
|How Alyssa Milano's 'Me Too' Protest Went Viral|
A simple, two-word phrase flooded Facebook, Twitter, and Instagram on Sunday night and Monday morning: “me too.”
|Nordstrom Wants to Sell More Plus-Sized Items|
On Monday, the department store chain called on top brands to add more items in sizes 14, 16 and 18.
|Hilton Launches New Concept Catering to Millennials|
Hilton Worldwide is going smaller, cheaper, and more local with what it's calling a “hostel on steroids."
|3 Steps Uber is Taking To Change Its Culture|
Change is critical—even if it means losing top performers—because the world has changed and what happens in the culture of a company affects business metrics.
|Five Things You Can Do to Attract Millennial Talent|
Anne Donovan, PwC’s human-capital transformation leader, says she started noticing something different around eight years ago. New employees would stay only a year or two before quitting, no longer receptive to the old deal that the longer they stayed, the more marketable they would be.