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Is Giving to Both Sides of the Aisle Good PR or Indecisive?
By: Shawn Paul Wood
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Having no issue stating my political affiliation (I'm a raging independent), I relish an intelligent discussion on politics regardless of the current, rather than a shouting match based upon propaganda and calling the leader's mama of the opposite party some sort of troglodyte or bovine. 

Typically, one such discussion that usually becomes an adrenaline-induced, eff-bombed tirade is someone supporting both a Republican and a Democrat. That never ends pretty.

So, when I saw this article on CNN's Political Watch, I was fascinated - both because of the content and the subject.
The nonpartisan Center for Responsive Politics released figures from its analysis of [Donald] Trump's political contributions since the 1990 political cycle. The analysis goes on to name the top 10 recipients of Trump's political cash: six Democrats and four Republicans. Among those on the list: New York Democratic Rep. Charlie Rangel, who received $24,750; Arizona Republican Sen. John McCain, who got $13,600; Sen. Frank Lautenberg, the New Jersey Democrat, collected $12,000; and Senate Majority Leader Harry Reid of Nevada, who received $10,400.
It seems there is something you can give someone who apparently has it all: a blank check to financially support both parties.

Trump, an avowed conservative and alleged, hopeful presidential candidate, seems to be either very fickle or very strategic in terms of PR. Which do you think it is?

Like any business man with questionable scruples, this type of antithetical, flippant giving has a phrase others may understand: "Greasing the wheels." It's no secret he is a businessman first, and like any flack can tell him, networking is key. So, is it any surprise that the Don is trying to grip-and-grin with anyone within arm's reach? Probably not.

Just one thing his publicist needs to tell him, other than the fact coming clean about that Persian rug he calls lettuce would be a nice gesture. Trump needs to know people love allegiance - to a person, a cause, a passion. They don't appreciate, as John Kerry still shouts in his nightmares like a man with Tourette's, "Flip-flopping."

Treating a run for the White House is not "The Apprentice," nor is it building a fledgling casino in Atlantic City. This is real stuff. And he's dealing with real people, all with real issues. Unfortunately, Trump can't file bankruptcy when there is no one on either side of the aisle to his campaign. So, chin up, Donald. Grab some WD-40, stand down, decide which side you want to champion and call NBC when you're ready. I'm sure there's a reality show in there somewhere.


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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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