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International Brands. Universal Storytelling.
By: ML Haynes
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Inspired by recent best-of, top-ten, and year-wrap-up articles and blog posts, I wanted to share a sampling of international brands telling some great stories. These are, by no means, the beginning and end of great work (you won’t see the Old Spice or International Man of Mystery here) but there is a wonderful way of telling a story that makes these ads—and the brands they are speaking for—quite memorable.
I’ve found myself gravitating toward the work of UK agencies of late—they're doing great work in both pixels and print—and perhaps missed something in the work done by other firms in other locales. Regardless, I now have a deeper roster of go-to reels for a much-needed break, a laugh or thought-provoking pause, and maybe most important, inspirational storytelling.
Enjoy. Then share what’s inspired you in the last year, last week, or just this morning. Sharing stories is universal. And brands need us to tell their stories now more than ever.
Swimming Pool
Frolic Dog Biscuits
CLM BBDO | France

Miss Penny
ING Direct
Euro RSCG | Brussels

International Shipping
Federal Express
DDB | Brazil

Lukas Lindemann Rosinski | Germany

The World’s Biggest Signpost
Farfar | Sweden

Middle England
Dixons Group
M&C Saatchi | London

Greedy Grandma
Spies Travel Agency
Robert/Boisen & Like-Minded Denmark

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About the Author

ML Haynes, hybrid creative and interactive director, pixel pusher and wordsmith, strategist and activist, thinks out loud here. Follow her on Twitter.

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