Rocket Mortgage pulled off a surprising double Sunday night.
The mortgage company's two 60-second Super Bowl ads placed first and second in USA TODAY's Ad Meter, which ranks commercials by consumer rating with panelists scoring each ad on a 1-to-10 scale. Both spots starred comedian Tracy Morgan, who used humorous situations to illustrate the distinction between "pretty sure" and "certain."
It is the first time in 14 years that the same brand has secured the top two spots in the Ad Meter rankings. Budweiser last achieved the feat in 2007.
Amazon finished third Sunday night with its ad starring Michael B. Jordan as a seductive version of Alexa, while M&M's humorous spot featuring Dan Levy was fourth. Toyota's moving ad about Paralympic swimmer Jessica Long rounded out the top five.
Rocket Mortgage appeared to pull away from the pack at least in part due to its coordinated outreach efforts on social media.
Morgan urged his 2.9 million followers on Twitter to sign up for Ad Meter and vote for the commercials, as did the Cleveland Cavaliers, NFL wide receiver Larry Fitzgerald, golfer Rickie Fowler, the Los Angeles Chargers and actress Liza Koshy, among other influencers and official accounts. (Fitzgerald and Fowler have sponsorship agreements with Rocket Mortgage, while the Cavaliers are owned by Dan Gilbert, the co-founder of parent company Quicken Loans.)