TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Mtn Dew's New Cookbook Has 40 Amped Up Recipes
By: Food & Wine
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share

Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer it home, ahead of Dr Pepper, Sprite, and Diet Pepsi.) So a more apt description is that the tip of the MTN DEW fan base is truly diehard—like, maybe they enjoy the soda so much, they’d be happy to infuse it into all of their meals. Now, Mountain Dew is giving them that chance.


In celebration of their 80th birthday, Mountain Dew is releasing its first-ever cookbook: The Big Bold Book of MTN DEW Recipes. Billed as “a compilation of fan-made, fan-inspired, and fan-favorited creations from some of the most imaginative culinary minds on the planet,” the 96-page tome has nearly 40 recipes “ranging from the quick and easy two-ingredient cupcake treats, to the advanced Code Red Brisket that will entice any BBQ pitmaster.”

The six chapters of recipes include “Bada$$ Breakfasts,” “Dippin’ with Dew,” “Dew Does Dinner,” “Satisfying Sides,” “Dang Good Desserts,” and “Liquid Legends”—resulting in everything from grilled cheese to Dew-infused pickles, holiday recipes and far more legit MTN DEW cocktails than most people are probably used to making. There’s even a cross-brand PepsiCo collab with Cheetos for some Flamin’ Hot-crusted mozzarella bites. And yes, plenty of the dishes come in a delightful green hue.


“The relationship between MTN DEW and our fandom is the most exciting partnership, and we’ve continued to draw inspiration from these amazing people and to try to pay back the love they show us every single day,” Nicole Portwood, the brand’s vice president, marketing, said in the announcement. “Our fans have been creating delicious, outrageous, and genuinely mind-blowing recipes with MTN DEW for years. In many ways, this is the long-overdue love letter to those beautiful edible creations and the people behind them. We’re honored to share these recipes with the world in our first-ever curated cookbook!”



READ MORE 

 

 


 

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
About the Author
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top