TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Taco Bell Selling Its Own Custom Wine
By: CNN
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share

There's tons of cheese on Taco Bell's menu, so a wine to pair with it is a natural next step.

Taco Bell is debuting its own custom wine, Jalapeño Noir, to pair with its Toasted Cheesy Chalupa. The tantalizing combination is only available for a limited time in Canada to celebrate the launch of the menu item.
 
Taco Bell Canada said in a release the duo is "irresistible," adding that "the rich taste and crunchy texture of the beloved Toasted Cheesy Chalupa complements notes of wild strawberry, cherry and beetroot in this silky limited-edition red wine." The wine is made at an Ontario, Canada vineyard.
 
The wine, which is being called a collector's item because it has three unique bottle labels, costs $25 Canadian or about $19 US. Fans can buy it on Taco Bell's Canada website or in some locations in Ontario. 
 
The wine won't be sold in the United States once the same chalupa rolls out in November. That addition is part of a broader menu shakeup that saw some fan-favorites be removed to make place for new items.
However, some Taco Bell restaurants in the US sell both food and assorted boozy drinks (just not the custom wine) at its Cantina locations.



READ MORE 

 

 

Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
About the Author
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top