To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to the entire ad industry.
The announcement, which was made this morning via a remote video from ANA CEO Bob Liodice, removes the members-only wall for much of its current comment via a "Community Access" portal, which is available free to all through June 5.
"The COVID-19 crisis calls for marketers at every level, in every industry around the world, to step up," Liodice said in the announcement, adding: "But with no modern precedent, where can we turn for guidance? Each other.
"To that end, I am pleased to inform you that effective immediately, to help you manage your brand or business through these challenging times, we have unlocked many of our exclusive members-only resources for anyone in our marketing community to access. There are no restrictions, and there is no cost."