For the first time since Impossible Foods introduced its game-changing meatless burger in 2016, the plant-based food purveyor is launching a new product: The Impossible Sausage.
The vegan, halal, and kosher-friendly sausage is making its exclusive debut today as a topping on Little Caesars’ $12 Impossible Supreme Pizza, alongside mushrooms, green peppers, and caramelized onions.
The Detroit-based chain’s leaning into the meatless craze is a new tactic. It’s better known for meat toppings and such culinary stunts as wrapping pepperoni pizzas in 3.5 feet of bacon. Just last month, its senior vice president of global marketing, Ed Gleich, declared American consumers “want more meat,” when announcing the return of a pie packed with pepperoni, bacon, sausage, beef, and ham.
Now Little Caesars is wrapping itself in Impossible’s mission of attracting vegetarians and carnivores alike.
“Little Caesars had the foresight to recognize that the core of their meat-eating consumers would embrace an Impossible Supreme Pizza,” Impossible CFO David Lee tells Fortune. “I personally engaged with them over the past year or so…We’ve been collaborating, thinking about where they should launch, and supporting them with product as they developed their own custom seasoning.”
Silicon Valley-based Impossible created more than 50 prototypes with Little Caesars before settling on the right one.
“I’m confident that the Impossible Supreme Pizza will go down as one of the most surprising and satisfying menu sensations of 2019,” Little Caesar president and CEO David Scrivano said in a statement sent to Fortune. “This is likely just the beginning of plant-based menu items from Little Caesars.”