TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Analyst: E-Sports Advertising to Rise 25% This Year
By: Fortune
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share

The competitive video gaming industry’s ad business is thriving.


U.S. online ad revenue for e-sports, including sponsorships, is expected to grow 25% to a record $178.1 million this year, research firm eMarketer said Thursday.


That money will come from digital ads, but does not include ad or sponsorship revenue collected by traditional television, which broadcasts a number of major tournaments.


“E-sports was once an under-the-radar activity for enthusiasts of multiplayer online games,” eMarketer principal analyst Paul Verna said in a statement. “Just a few years later, it’s a multimillion-dollar business in the U.S., with implications for game developers, players, leagues, teams, live venues, streaming platforms, TV networks, audiences and marketers.”


E-sports has exploded in popularity with the rise of now major players like the Overwatch League, run by Activision-Blizzard, and the NBA 2K League, run by game publisher Take-Two Interactive and the NBA. In addition to ads and sponsorships, e-sports generates revenue from media rights deals, ticket sales, and merchandising.



READ MORE 
 


   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
About the Author
This article originally appeared on Fortune.com. A link to the original posting can be found at the end of the article.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top