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McDonald's Bets Big on Bacon
By: Inc.
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McDonald's just announced an addition to its French fries options that the company thinks will make them even better.

Bacon. And cheese.

According to a McDonald's announcement, beginning on January 30, McDonald's customers will be able to order Cheesy Bacon Fries. The idea is actually pretty simple: melt cheddar cheese sauce over hot fries, and then sprinkle on smoked bacon bits.

But that's not all...

The company will also introduce two new bacon-centric items to its menu: a Big Mac Bacon burger, and a Quarter Pounder Bacon burger. According to a McDonald's announcement, bacon is hot -- earning 17,000 mentions a day on U.S. online platforms -- and the company wants to get on board the trend. 

 

Says Chef Michael Haracz, McDonald's Manager of Culinary Innovation:

"People love bacon, and they love our iconic Big Mac, fresh beef Quarter Pounder burgers and World Famous Fries, so we had to see what would happen if we combined all that tastiness. As a bacon enthusiast myself, I'm proud to say that we've done right by bacon fans and I can't wait for our customers to try these Classics with delicious, thick cut Applewood smoked bacon for themselves."

The company tested Cheesy Bacon Fries in Hawaii, Northern California and McDonald's Chicago global headquarters in 2018 before deciding to roll them out nationwide in 2019. According to the company, they were positively received in each market.


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