TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Coca-Cola's Marketing Slogan in New Zealand Did Not Go Well
By: Fortune
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share

Coca-Cola failed to do some lingual research before launching a new advertisement in New Zealand, resulting in a humorous blunder.

The beverage company ran signage reading “Kia ora, mate” on vending machines, attempting to mix a greeting from the island’s indigenous peoples’ language, te reo Māori, with English. But while “mate” might be a friendly word to refer to another in English, it has a very different meaning in Māori.

What was supposed to read as a friendly hello to a friend actually translates to “Greetings, death.”

Some critics online have pointed out the irony of Coca-Cola’s mistake, as the soft drink isn’t exactly the healthiest option.

“Saying ‘hello, death’ looks like they’re fessing up how unhealthy the drink really is,” communications expert Cas Carter told the online publication Stuff.

One twitter user speculated that Coca-Cola may have gained some “self-awareness,” while another just commented, “Finally, truth in advertising.”


READ MORE 
 


Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
About the Author
This article originally appeared on Fortune.com. A link to the original posting can be found at the end of the article.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top