Buffalo Wild Wings is launching a first-of-its-kind partnership with DraftKings this NFL season that will produce an exclusive fantasy football game only available to fans inside the restaurants on Sundays this fall. The game, "Blazin' Fantasy Football," will be available on mobile via the Blazin' Rewards app beginning September 9.
The contest will be free for fans to enter each week and will offer multiple chances to win prizes, including free wings for a year, Buffalo Wild Wings Gift Cards, Blazin' Rewards Points and more. Each week, there will be a total of 600 winners.
"For football fans, game day has evolved to be so much more than just watching your hometown team win or lose," said Luke DeRouen, Vice President of Brand Experience & Activation for Buffalo Wild Wings.
"It’s all about the experience, where everything has to be right from the atmosphere, to what you’re eating and drinking, to who you’re watching with. And when it’s done right, a ritual is born. Buffalo Wild Wings celebrates this fandom and delivers the ultimate venue for all things football."
Buffalo Wild Wings is rolling out its first new creative campaign in 18 months as a result of the partnership. The "Escape to Football" spots were created by Figliulo & Partners NYC.