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Zuck Didn't Help Digital Advertising's Creepy Reputation
By: Digiday
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Mark Zuckerberg did little to help defuse digital advertising’s “creepy because it’s complicated” reputation during a congressional hearing on April 10 in the wake of Facebook’s Cambridge Analytica scandal. He may have even inflamed it.

Under questioning by Roger Wicker, a Republican senator from Mississippi, Zuckerberg revealed that not even Facebook’s CEO has a firm grasp on what information Facebook collects on people to target them with ads.

Wicker: “There have been reports that Facebook can track the user’s internet browsing activity even after that user has logged off of the Facebook platform. Can you confirm whether or not this is true?”

Zuckerberg: “Senator, I want to make sure I get this accurate. So it’d probably be better to have my team follow up afterwards.”

Wicker: “You don’t know?”

Zuckerberg: “I know that people use cookies on the internet and that you can probably correlate activity between sessions. We do that for a number of reasons, including security and including measuring ads to make sure the ad experiences are most effective, which of course people can opt out of. But I want to make sure that I’m precise in my answer, so let me follow up with you.”

Here is a more precise answer: Yes, Facebook can track people’s internet browsing activity even after they have logged off of Facebook.

Facebook even updated its Cookies Policy last week to clarify that the company is able to collect “information about your use of other websites and apps, whether or not you are registered or logged in,” according to the revised policy that was published on April 4.




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This article was published on Digiday.com.  A full link to the original piece is after the story. www.digiday.com
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