TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Steven Spielberg Settles Carl's Jr. "SpielBurger" Battle
By: Hollywood Reporter
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
Fast food restaurant chain Carl's Jr. is getting in on the hype for Steven Spielberg's latest movie, Ready Player One.

On Sunday, Carl's Jr. tweeted that it would be changing the name of its charbroiled sliders to "SpielBurgers," in honor of the director and his upcoming film. "Spielberg hasn’t signed off yet, but we assume he’s cool with it," the company wrote.

A Carl's Jr. representative on Tuesday told The Hollywood Reporter, "SpielBurgers are not a menu item at Carl’s Jr. locations. This was a social stunt from the brand to try and get the attention of Spielberg and his team to celebrate the launch of Ready Player One."

As it turned out, Spielberg was not cool with it, nor was Warner Bros., the studio behind the film. ".@CarlsJr Appreciate the #ReadyPlayerOne love but this is not approved," the studio tweeted Monday. 

Undeterred by the lack of approval, Carl's Jr. sent a representative to Amblin Entertainment, Spielberg's production company, with a plate of so-called "SpielBurgers" as a gift to the man himself. According to videos on Carl's Jr.'s Twitter account, they were "booted" from the property before they could deliver the Oscar-winning filmmaker his burgers, but left a note on his car asking to "talk about SpielBurgers ASAP." 

Shortly thereafter, Spielberg personally posted a video of himself addressing the publicity stunt on Amblin's Twitter account. "It has recently come to my attention that Carl’s Jr. wants to rename their charbroiled sliders 'SpielBurgers' and they’re pretty good, but I’m passing," Spielberg said in the self-shot video. "Cease and desist. You can’t do it — sorry, guys.”



Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
About the Author
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top