TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
PepsiCo Confirms 'Lady Doritos' are Just Doritos
By: The Drum
Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share

PepsiCo faced a controversy of its own creation this week after company chief executive Indra Nooyi suggested that the company was compiling a Doritos product just for women.

In the history of marketing, rarely has a ‘just for women’ product went down a treat with consumers, take the Bic lady pen or the Seat’s lady car for instance. As such, when Nooyi suggested on the Freakonomics podcast that the company was looking into producing effete potato chips for the fairer gender, a backlash ensued.

Nooyi cited market research that in general saw that men had no qualms about noisily blasting a bag of Doritos down, engorging the dust and licking their fingers, however, she added that while women like indulging in this behavior they often don’t. She said: “Women would love to do the same, but they don't. They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."

The suggestions were widely mocked online, the idea that the chips would be silent took on a malevolent turn.

On the launch of new products, Nooyi said: “We are looking at it, and we're getting ready to launch a bunch of them soon."

However a PepsiCo spokesperson told AdAge the opposite.

“The reporting on a specific Doritos product for female consumers is inaccurate," they said.

READ MORE 
 



Bookmark and Share Subscribe to the Beneath the Brand RSS Feed Share
About the Author
This article was published by The Drum. A link to the original appears at the end of this post. www.thedrum.com
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top