| Ikea Will Sell Products Through 3rd Party Online Retailers |
|
By: Fast Company |
|
 |
 The flat-packed furniture giant is making the move to better compete in the online shopping world, reports the Financial Times. Torbjörn Lööf, the company’s CEO, wouldn’t say which third-party online retailers Ikea would be partnering with, but Amazon and Alibaba are the prime suspects. “[This] is the biggest development in how consumers meet Ikea since the concept was founded,” Lööf told the FT.
The move comes as other brick-and-mortar retailers also scramble to compete against retail giants like Amazon and a generation of new shoppers that have grown up with online shopping. “Traditionally the whole Ikea value chain has been designed to deliver to stores. That is changing, and it is challenging a number of ways of doing business. We are fast learners and we are moving,” Lööf said.
READ MORE
|
|
This article was published on Fast Company. A link to the original piece appears after the post.
www.fastcompany.com
 |
Client Associate
Landor Associates
San Francisco, California |
Client Manager
Landor Associates
San Francisco, California |
Senior Manager, Naming and Verbal Identity
Landor Associates
New York, New York |
Senior Manager, Naming and Verbal Identity
Landor Associates
Cincinnati, Ohio |
Strategy Director
Landor Associates
Cincinnati, Ohio |
Graphic Designer
ThirdChannel
Boston, Massachusetts |
Freelance Producer
MCD Partners
Chicago, Illinois |
Traffic Manager
Media Logic
Roessleville, New York |
Director of Marketing
Giving Assistant
San Francisco, California |
Illustrator
Virginia Economic Development Partnership
Richmond, Virginia |
Associate Creative Director
Well Done Marketing
Indianapolis, Indiana |
Brand Intern
Virginia Tourism Corporation
Richmond, Virginia |
Analyst, Insights + Analytics
Landor Associates
New York, New York |
Director of Strategic Communications and A...
IFES
Arlington, Virginia |
Software Engineer, Full-Stack
The Nielsen Company
Needham, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
