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Is Motel 6's Brand in Trouble Over ICE Reporting?
By: Brandweek
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A report from the Phoenix New Times Wednesday revealed that two Motel 6 locations in the area had been handing over lists of clientele to Immigrations and Customs Enforcement. As a result, from February to August, at least 20 undocumented immigrants were arrested by ICE agents, who were dropping in at the corporate-owned Motel 6s—not franchise locations—every two weeks.

Motel 6 initially issued a tepid statement. Late Thursday, the chain released a longer one: “Over the past several days, it was brought to our attention that certain local Motel 6 properties in the Phoenix-area were voluntarily providing daily guest lists to Immigration and Customs Enforcement (ICE). As previously stated, this was undertaken at the local level without the knowledge of senior management. When we became aware of it, it was discontinued.”

The statement continued: “Moving forward, to help ensure that this does not occur again, we will be issuing a directive to every one of our more than 1,400 locations nationwide, making clear that they are prohibited from voluntarily providing daily guest lists to ICE.”

But what will the new report do to the hospitality brand known for its welcoming “We’ll leave the light on” tagline?

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