Millennials probably don't care about your brand. But the ones they do care are helping burnish their own personal brands, according to new research from St. Louis, Mo.-based agency Moosylvania.
The "2017 top 100 Millennial Brands" report averaged 15,000 responses since 2013 and found millennials' 10 favorite brands include Apple, Nike, Samsung, Target, Amazon, Sony, Wal-Mart, Microsoft, Coke and Google.
Adidas, Nintendo, Pepsi, Starbucks, Victoria's Secret, Ford, Forever 21, Jordan, American Eagle and Disney were next on the list.
Moosylvania asked thousands of millennial consumers to name their three favorite brands, then the agency evaluated case studies to determine how the companies earned their place.