Brands will not be eclipsed.
The rarity of the total solar eclipse sweeping across the central United States means total marketing saturation on social media. After all, Monday will be the first total eclipse visible coast to coast in 100 years. Here's a look at what advertisers are doing for the eclipse, when the moon covers the sunlight for a few minutes on Monday.
Instead of Munchkins, the donut chain will be selling Moonchkins, which are -- as far as we can tell -- exactly the same only slightly more fun to say. There is also an app that Dunkin' built that lets people see the eclipse wherever they are by holding a digital "Moonchkin" up to the sun through their phones.
Total eclipse glaze doughnuts are on the menu, but there's no pun here. It's simply an original glazed doughnut, which for the first time will be glazed in chocolate. Krispy Kreme claims it never served a fully chocolate-glazed doughnut. No time like the present.
The dining chain has a super punny tweet ready to go, scheduled for the event itself, including an image of a -- wait for it! -- "Bisclipse."