Next Monday will herald the first total solar eclipse visible from the U.S. since 1979—and the first one in a century to span the width of the entire contiguous United States—as the moon blots out the sun and casts a shadow on the Earth.
Businesses have already made a killing on protective glasses, which have more than tripled in price on Amazon in the last two weeks.
And the corporate milking won't stop there. Here's a brief rundown of all the celestial sales promotions:
Denny's is offering unlimited "mooncakes" all day for four dollars. The breakfast chain claims mooncakes are "fluffy, buttermilk pancakes that are shaped just like the moon," a.k.a. normal pancakes.
Krispy Kreme is drizzling its signature glazed donut in chocolate for the first time to mark the occasion. The limited-time treat will be available all-day Monday and during evening hours throughout the weekend.