|Inside Away’s Instagram Strategy
One of the most engaging posts that Away, the direct-to-consumer luggage maker, has had on Instagram features a yellow suitcase appears in front of a wall of tiles on Italy’s Amalfi Coast. “There’s yellow. Then there’s Amalfi lemon yellow,” the post reads.
But the post wasn’t created by Away’s social team but by a travel buff who happens to be a fan of the brand. Its user-generated posts like these that have helped Away grow 10-fold in the past year, to nearly 100,000 followers today. Out of 676 Instagram posts, 600 are user-generated that have reached 15 million users organically.
KEEP READING HERE
This article was published on Digiday.com. A full link to the original piece is after the story.
Fall Digital Marketing Intern
Vanderbilt Financial Group
Woodbury, New York
Specialist, Speakers Bureau
Society for Human Resource Management (SHRM)
DIGITAL SALES STRATEGIST - COX MEDIA INC
San Diego, California
ADVERTISING ACCOUNT EXECUTIVE - COX MEDIA...
DIGITAL MARKETING STRATEGIST LEAD - COX ME...
Oklahoma City, Oklahoma
Healthcare Marketing Analyst
Fort Worth, Texas
Senior Engagement Manager (Sr. Account Exe...
Colorado Springs, Colorado
Schifino Lee Advertising + Branding
Open Philanthropy Project
San Francisco, California
Audience Extension Account Manager
Cox Media Group
New Media Jobs