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Honesty App Sarahah is Becoming a Self-Esteem Machine
By: The Verge
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On the page of any Sarahah user, you’ll find a simple prompt: “Leave a constructive message :)”. The flashing cursor, trapped in a text box, invites you to pour whatever thoughts you have about that person, good or bad, into an anonymous feed. Your deepest, realest thoughts, ready to be delivered, guilt free.

Sarahah, created in Saudi Arabia by Zain al-Abidin Tawfiq, has become a full-blown fad, taking over the feeds of Twitter and Facebook. The service, named for the Arabic word for “honesty,” quickly became a hit following its launch overseas in February, with BBCreporting more than 20 million users in a matter of weeks. Following its launch in June on the App Store, it rose to the top free app. Sarahah bills itself as a way to collect “honest” feedback — a chance for friends and co-workers to offer advice, comment on your strengths and weaknesses, or frankly point out problems.

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This article was published on The Verge. A link to the original article can be found after the post.
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