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Why TV Is Where Disruptors Go to Grow Big
By: Bulldog Reporter
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The Video Advertising Bureau (VAB) recently released a new report, The Market-Changer’s Playbook: Why TV Is Where Disruptors Go To Grow Big, examining the TV advertising spend of 35 startup and tech companies labeled “disruptors”—including Facebook, Amazon, Apple, Netflix and Google, or “FAANG stocks.”

The report found that the companies’ investment in TV advertising consistently correlated with increased consumer engagement and higher revenues, regardless of the company’s product or service category. In the case of FAANG stocks, the data suggests that even established digital power players have found success investing in TV advertising and have collectively increased their annual spend by $800 million over the past five years, according to Nielsen.

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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