TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
70% of Americans Wouldn’t Apply to Companies Getting Negative Press
By: Bulldog Reporter
Bookmark and Share Subscribe to the Flack Me RSS Feed Share
Negative publicity not only damages a company’s brand, but also its ability to recruit talent. According to a new CareerBuilder survey conducted online by Harris Poll, 71 percent of U.S. workers would not apply to a company experiencing negative press. Female workers are especially intolerant of scandalous and unethical behavior—they are much more likely not to apply to a company getting bad press than their male counterparts (79 percent vs. 61 percent respectively).

“In today’s 24/7 news cycle and social media world, earning and maintaining a good reputation can be a challenge,” said Rosemary Haefner, chief human resources officer at CareerBuilder, in a news release. “It’s easier than ever before for job seekers to research potential employers. Employers that value transparency and take a proactive approachto issues or complaints will have a better chance of securing trust and loyalty and maintaining a positive reputation that can strengthen their recruitment and retention strategies.”

KEEP READING HERE

   

Bookmark and Share Subscribe to the Flack Me RSS Feed Share
blog comments powered by Disqus
About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
https://www.bulldogreporter.com/
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top