| The Opportunity Cost Of Marketing |
|
By: Forbes |
|
 |
 When we experience Shiny New Object Syndrome (learning something new and thinking it’s the solution to all our marketing woes), we often become myopic in our implementation. For example, rather than perceiving an email marketing funnel as one of many potential uses of our time and resources, we often jump in blindly and completely with high hopes and crossed fingers.
And that new shiny object might very well be a valuable solution. But without proper evaluation, we miss what could have been had we done something else.
I’m guilty of this time and time again. When I first started my business, I got all my clients through networking. Then one day I took a course on how to network effectively. One of the exercises was to make a spreadsheet of all the clients I had ever had and trace them back to the source. Then, once I started to find patterns in the sources of my clients, I would know where to double down my efforts.
KEEP READING HERE
|
|
This article originally appeared on Forbes.com. You'll find a link to the original after the post.
www.forbes.com
Digital Marketing Manager
Symbridge
Greenwich, Connecticut |
3D Modeler and Animator
Virginia Economic Development Partnership
Richmond, Virginia |
Digital Product Manager
Ad Council
New York, New York |
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Marketing Manager - Digital Agency
First Call
Missoula, Montana |
Senior Account Director
Desautel Hege Communications
Spokane, Washington |
Digital Marketing & SEO Director
Ezoic
Carlsbad, California |
Digital Marketing Manager (Remote)
Squadle Inc
Boston, Massachusetts |
Wordpress and Social Media Content Coordin...
Ceramic Pro
San Diego, California |
Vaccine Campaign Digital Media Director
Ad Council
New York, New York |
Digital Media Director, Contract Employee
Koppert Biological Systems
New York, New York |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
