Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand |
By: Forbes |
|
 |
What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces.
Take a black-and-white jacquard skirt at the European company Honest By. The skirt’s fabric cost the company $56. The thread came to about 57 cents, and the care tag, 37 cents. All in, the skirt cost $172 to produce; yet the figure on the price tag is three times that — $516.
What makes up the difference? The bones of the brand itself: “staff, research, design, utility costs, transportation, office supplies, rent, insurance, communications, intellectual property rights, maintenance costs, legal, accounting and marketing costs,” according to Honest By’s website, which breaks down every expense of the items it sells.
KEEP READING HERE
|
|
This article originally appeared on Forbes.com. You'll find a link to the original after the post.
www.forbes.com

 |
Client Associate Landor Associates San Francisco, California |
Client Manager Landor Associates San Francisco, California |
Senior Manager, Naming and Verbal Identity Landor Associates New York, New York |
Senior Manager, Naming and Verbal Identity Landor Associates Cincinnati, Ohio |
Strategy Director Landor Associates Cincinnati, Ohio |
Graphic Designer ThirdChannel Boston, Massachusetts |
Freelance Producer MCD Partners Chicago, Illinois |
Traffic Manager Media Logic Roessleville, New York |
Director of Marketing Giving Assistant San Francisco, California |
Illustrator Virginia Economic Development Partnership Richmond, Virginia |
Associate Creative Director Well Done Marketing Indianapolis, Indiana |
Brand Intern Virginia Tourism Corporation Richmond, Virginia |
Analyst, Insights + Analytics Landor Associates New York, New York |
Director of Strategic Communications and A... IFES Arlington, Virginia |
Software Engineer, Full-Stack The Nielsen Company Needham, Massachusetts |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|