| Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand |
|
By: Forbes |
|
 |
 What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces.
Take a black-and-white jacquard skirt at the European company Honest By. The skirt’s fabric cost the company $56. The thread came to about 57 cents, and the care tag, 37 cents. All in, the skirt cost $172 to produce; yet the figure on the price tag is three times that — $516.
What makes up the difference? The bones of the brand itself: “staff, research, design, utility costs, transportation, office supplies, rent, insurance, communications, intellectual property rights, maintenance costs, legal, accounting and marketing costs,” according to Honest By’s website, which breaks down every expense of the items it sells.
KEEP READING HERE
|
|
This article originally appeared on Forbes.com. You'll find a link to the original after the post.
www.forbes.com
Master Electrician
Everlight Solar
Fargo, North Dakota |
Master Electrician
Everlight Solar
St Paul Park, Minnesota |
Master Electrician
Everlight Solar
Omaha, Nebraska |
Master Electrician
Everlight Solar
Des Moines, Iowa |
Master Electrician
Everlight Solar
Minneapolis, Minnesota |
Electrician
Everlight Solar
St Paul Park, Minnesota |
Electrician
Everlight Solar
Minneapolis, Minnesota |
Electrician
Everlight Solar
Des Moines, Iowa |
Electrician
Everlight Solar
Fargo, North Dakota |
Electrician
Everlight Solar
Sioux Falls, South Dakota |
Electrician
Everlight Solar
Omaha, Nebraska |
Digital Marketing Manager
Symbridge
Greenwich, Connecticut |
3D Modeler and Animator
Virginia Economic Development Partnership
Richmond, Virginia |
Digital Product Manager
Ad Council
New York, New York |
Marketing Specialist
American Academy of Orthopaedic Surgeons (AAOS)
Rosemont, Illinois |
Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs
|
|
|
