|Transparent Pricing: Shedding Light On The Real Value Of A Shirt, And Brand
What’s the true value of a brand? For some, it is the authenticity of its individually priced pieces.
Take a black-and-white jacquard skirt at the European company Honest By. The skirt’s fabric cost the company $56. The thread came to about 57 cents, and the care tag, 37 cents. All in, the skirt cost $172 to produce; yet the figure on the price tag is three times that — $516.
What makes up the difference? The bones of the brand itself: “staff, research, design, utility costs, transportation, office supplies, rent, insurance, communications, intellectual property rights, maintenance costs, legal, accounting and marketing costs,” according to Honest By’s website, which breaks down every expense of the items it sells.
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This article originally appeared on Forbes.com. You'll find a link to the original after the post.
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