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What’s In A Name? Tensions Rise As Communities Are Rebranded To Attract Young, Hip Crowds
By: Forbes
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Once a desirable area for wealthy residents, the San Francisco neighborhood of Rincon Hill was transformed in the late 1800s by the Second Street Cut in a decision by local governments to slice through the neighborhood and lower its hills by several dozen feet for industrial purposes.

The neighborhood fell out of favor when it was divided into Rincon Hill and Transbay, and the elite fled to Nob Hill as people began to refer to Rincon Hill as a slum. Two centuries later, a community benefit district has doled out $70K to unite the neighborhoods under one name, signaling a renaissance in the area.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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