Want to take a break and feel good? Well, that's the message of this new film from JetBlue called "Little Tickets," but it also describes the experience of the film itself. And it's compelling because the brand makes us look at vacation planning from an unexpected perspective: kids, not parents.
Here's the film, then I'll break it down.
This change of perspective works.
You could argue that this exact campaign has been done before by AT&T. Remember those amazing spots with an interviewer asks kids questions related to AT&T features - "Is faster better?" or "Is two better than one?" And you'd be right, it is like those ads.
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