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Here’s How Cause Marketing Can Make A Difference
By: Forbes
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From poverty and hunger to access to clean water, financial services and education, it’s no secret that our world faces enormous challenges. Governments and NGOs are doing their best to champion those who lack access to the basics in life, but they can’t succeed alone. The challenges are too big, too complicated, and too expensive. There is an overwhelming need for public and private sectors to come together to help better our societies.

As marketers we have long championed cause marketing programs as an impactful way for brands to get involved, but our programs can go further by evolving them from “nice-to-dos” to “must-dos.” Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands to do well while doing good.

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This article originally appeared on Forbes.com. You'll find a link to the original after the post. www.forbes.com
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