Tiffany And Three Common Mistakes Marketers Make With Millennials

By: Forbes

An article about the Tiffany and Lady Gaga pairing came across my desk last week from the Luxury Society blog entitled “Tiffany and Lady Gaga: Marriage Made in Heaven or Arrangement of Convenience?” by Jasmine Gupta, a branding consultant at London-based Luxury Branding. (Note: I understand you must be a member of the LS to access the article, but I will give you the highlights below.)

I was interested to read it because I recently reported on the Lady Gaga/Tiffany partnership, which I think is a nice move on Tiffany’s part. The first time through the article, I was troubled. The second time through, even more so. Then after a careful, point-by-point analysis I was compelled to write because it seems to me this article's look at Tiffany and its new HardWear collection in a nutshell demonstrates three of the biggest mistakes marketers can make with the millennials.

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