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The Data Revolution Has Arrived
By: Bulldog Reporter
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The communications measurement world has been talking about the “coming data revolution” for years.

I’ve got news for y’all.

It’s here.

I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the Real Value of PR, Social and Marketing”. My first thought was, “Oh great, another talk on ‘real value’ with an ill-defined version of ROI.” But since I had two hours to kill before hosting my own session, I figured I’d sit in.

KEEP READING HERE

   

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About the Author
This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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