TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Digital Pivot Archives  |  Categories
Spotify is Testing ‘Sponsored Songs’ in Playlists
By: The Verge
Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
Spotify users have noticed a new opt-out setting appearing both on desktop and in-app: Sponsored Songs. Sponsored content in general is not new for Spotify — last year they allowed their most popular playlists to be sponsored by brands — but allowing labels to promote individual songs certainly is. A representative from Spotify confirms to The Verge that Sponsored Songs is a test program that will only appear to users on the free tier.

Sponsored Songs don’t appear as banners like the platform’s existing ads, but are integrated into playlists you follow. In the example below from Liam Maloney, the sponsored song — “Call Me” by NEIKED — is featured above the playlist. As first reported byTechCrunch, the songs are chosen to match a user’s existing music tastes, are instantly playable, and are savable without a prerequisite ad click.

KEEP READING HERE

   

Bookmark and Share Subscribe to the Digital Pivot RSS Feed Share
blog comments powered by Disqus
About the Author
This article was published on The Verge. A link to the original article can be found after the post.
Beneath the Brand on

Advertise on Beneath the Brand
Return to Top