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Facebook Will Let Elected Officials Target Posts to Constituents
By: The Verge
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Facebook today announced three new features that will make its service far more useful to elected officials, according to TechCrunch. The primary goal is to help politicians better connect with constituents in their designated district. But at a deeper level, Facebook is making it easier than ever before for these officials to gain insight into the thoughts and behaviors driving their communities, transforming the social network into a data gold mine for predicting voter behavior and all sorts of other valuable political findings.

These new tools are an expansion of the company’s existing Town Hall feature. Town Hall, first introduced in March, is a way for users to better connect with and reach out to local representatives via Facebook. It’s all part of a broader effort to help make Facebook a tool for improving civic discourse, as per CEO Mark Zuckerberg’s revised manifesto released in February.

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This article was published on The Verge. A link to the original article can be found after the post.
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