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Why Visibility Is Key for Content Marketing Success
By: Contently
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It’s 12 p.m., do you know what your content team is doing?

If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can we push back on the calendar?

Project management software can be a huge help here. Programs like Trello and Asana specialize in keeping projects on-time, but they’re generalist platforms often used by small, independent teams to focus on specific functions, like design or product. In other words, they’re not built for enterprise-level marketing teams.

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About the Author
This article was first published by Contently.com. A link to the original can be found at the bottom of the post. www.contently.com
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