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Consumers Value Brands that Can Give Back Time or Experiences
By: Bulldog Reporter
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If time is money, then time saved is essentially a quantifiable value—and, according to new research from global research firm GfK, brands that are figuring out how to make customer journeys more efficient and experiences more memorable are the ones most likely to succeed in an ever-evolving retail marketplace.

In GfK’s new survey, three out of ten people (31 percent) would firmly prefer to have more time than more money (compared to only nine percent who firmly disagree with that). And nearly half (44 percent) firmly believe that experiences are more important than possession (compared to just three percent who firmly disagree with that).

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This article was originally published on Bulldog Reporter. A link to the original post follows the article.

 
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