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Inside the Wienermobile as Oscar Mayer Touts New Dogs
By: AdAge
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Oscar Mayer is driving its six Wienermobiles across the country this spring and summer to hype its reformulated hot dogs.

The products now contain no added nitrates or nitrites (well, except those naturally occurring in the celery juice that Oscar Mayer uses to preserve product quality instead), no artificial preservatives and no by-products.

The promotional effort kicked off in early May and will heat up for big seasonal moments such as Memorial Day parades and Independence Day. While Wienermobiles have been around since 1936, they still garner plenty of attention, as was seen in New York earlier this month and in the brand's own video, shot in small-town Whittier, Alaska.

Parent company Kraft Heinz Co. also wanted to give its employees the chance to taste the updated products, so executives including Greg Guidotti, head of marketing at Oscar Mayer, are slinging dogs at company offices.


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This was originally published on AdAge. A link to the original story follows this post. www.adage.com
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