California-born Jessica Iclisoy, 51, started reading baby-care product labels while she was pregnant and found herself shocked to see that most contained harmful chemicals. Sound familiar? The Honest Company’s cofounder Jessica Alba has told a similar story for why she launched her billion-dollar company in 2012. But Iclisoy was ahead of the curve. She began mixing baby shampoo in her Los Angeles kitchen back in 1990. It was a number of years before organic beauty products became so popular. In 1995, she borrowed $2,000 from her mom to launch California Baby with just one product, a nontoxic shampoo-body wash.
Today her company sells 90 nontoxic, organic products, mostly for babies, at stores like Whole Foods, Walmart and Target; its revenues totaled $80 million in 2016. Iclisoy, who owns 100% of the company as well as a 100-acre farm in Santa Barbara, is worth $260 million, enough to make her one of the most successful self-made women in the country. She is also richer than Alba, who is worth $200 million. One key reason for her huge success is her control over pretty much every step of the process.
READ MORE HERE